What is KW research?

First of all, the question arises “what are keywords?” especially for a newbie in the Internet marketing field. In short, keywords and key phrases are those words which a user types in any search engine, as a query for the purpose of finding any information or product.

Like if anyone want to have the information related to dog training. He visits any search engine (Google for example) and types “dog training”

Google in turn returns links to different web resources (typically websites) as results (paid and organic results, we will discuss about these later).

So keywords are a word or phrase which are used to seek information.

Now point comes to keyword research. Keyword research is the process of finding keywords which are used in a particular niche for finding information and products. Let us take an example, suppose I want to launch a new website in dog training niche, so the aim of my keyword research will be, to find different keywords which are used by the information and product seekers in this particular niche, and to determine the volume of traffic the niche is receiving.

How do Google know about all these (They are a great spy! )

Difference between keyword research and market research

Keyword research designates to the traffic volume and different keywords used in a niche, as I tried to explain above. Market research is more or less geographic oriented and depends on the psychological behavior of the users in a particular arena.

Confused…?

Let us understand this with an example. If we talk about online jewelry market (also other physical goods) in Unites States, United Kingdom, Australia and Canada, it’s a very profitable market. People in these countries do purchase from online jewelry stores, and online jewelry sale is a multi billion dollar market in these countries. Contrary if we talk about Bangladesh, India or China, people prefer to buy jewelry from physical stores and online jewelry sales are next to zero. This is related to many psychological factors like they do not believe much on online stores, they want to see and feel the final product they are going to spend money on, they have much spare time as compared to a person in United States.

So market research is basically a research about the market which someone intends to enter, keeping all the geographical and behavioral factors in mind.

When it comes to keyword research there are many factors which come in mind like short tail and long tail keywords, wide keyword list and deep keyword list, how to use Yahoo Answers, Answer Bag and niche related forums to do keyword research, traffic keywords and money keywords( keyword goldmine), I will be covering all these topics in coming posts. So keep reading…

Keyword research tools you must have in your arsenal…

1. Adwords keyword tool external ( Famously known as Google keyword tool)
2. Google search based keyword tool
3.  Google Trends
4. Traffic Travis ( tool from Mark Ling, and its free)
5. MSN Commercial intent tool

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This is a continuation of my last post about role of internet in marketing. I have discussed many points about benefits and role of internet in marketing and its increasing avenues. Today we will discuss some more points.

You can shop nearly every product in just few clicks from the comfort of your bedroom; all you need is an internet ready computer and a credit card or some other medium to make payments online. In this way you save yourselves a lot of time and energy which you would have been wasting in visiting your (even) nearest physical stores.

Now consider the sellers perspective

Internet marketing eliminates the need to have a physical store (the conventional way of sales process). In this way the wholesaler or dealer saves the amount which in other case he shall be spending on the rent of his showroom, maintenance and staff salaries. So using the way of internet marketing and sales, the overhead cost of the product nearly becomes zero and the sales price of the product comes down, which is ultimately beneficial for the buyer

Some products are exclusively internet based, mostly information products comes in this category (e-books, readers, software)

You can compare the price and quality of products offered by different online stores without having the pain of visiting them physically.

In a nut shell internet marketing is the need of the hour and in coming days more and more people will be using internet as the medium of transactions and sale/purchase.

Have I left some point? Might be the case, I would like to have your feedback.

What other points do you consider about the role and benefits of internet in marketing?

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What is marketing and Role of Internet in Marketing!

According to wikipedia.com “Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The term developed from the original meaning which referred literally to going to market, as in shopping, or going to a market to buy or sell goods or services.”

I am in a no way any research scholar in marketing neither I want to explain it in detail. In my opinion a process before the actual sales starts, that includes knowledge propagation, brand building, creating or funneling a user base. Creating an environment, in which actual sales takes place is called marketing.

These lines may seems confusing to a newbie, but you need not worry much about the theory portion, because it is very necessary that you know more about implementing this practically rather than theory, particularly in the arena of internet marketing.

In coming days we will discuss several aspects related with marketing over internet.

Marketing starts with a product or service available for sale. Be it physical products, digital products or information and counseling.

Reach to millions of people

Some years before United States of America, Canada, United Kingdom, Mexico and Australia and some other developed countries of North and South America and Europe were considered the exclusive avenues for internet marketing and ecommerce, because they had the privilege of high speed internet and other ecommerce infrastructure like online payment processing etc.

But as the electronics and communication is developing at a stormy pace. New markets like India, China, Malaysia, Philippines and other South East Asian countries and some countries in South America are emerging as new avenues for online business. Even internet users in China and India will exceed US in coming few years.

So in this age of global economy, every barrier is broken and internet presents a vast geographical market to the prospective provider or seller. This creates a competition for local providers as well and this profits the prospective buyer or user.

Below are some stats of internet users and internet penetration in relation to the population which will makes the situation a little clearer.

(All figures are of March 2009, unless specified otherwise)

Above statistics will make it clear, and the most exciting fact is this user base will almost become doubled in coming 4 to 5 years.

Now a days, the purchasing power of the average population has increased considerably, in turn available free time reduced

Now people have more money and less time, so they want some solution for their daily chores, from paying bills online to shopping they are trying new medium (of course internet to save their time and efforts)

So in a nutshell we can predict that internet will become the medium for almost 50 to 60 percent of all ecommerce transactions in the known world (I cannot predict for the unknown ones)

Role of Internet in Marketing Part 2 ( Coming Soon)

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Hello Friends and readers,

Well this is my first blog post for my blog riturajmishra.com. I was little confused about my first blog post as what should I start with. So I thought to put it all in a thematic way, hope you all will enjoy it.

First I would like to tell you about myself. I am an engineering graduate, specialized in computer science from a very prestigious technical university in India. I am in online business for almost five years. I have worked with various companies in India and experienced a lot in almost every aspect of life from professional to personal, social to technical, management to economical.

I consider my self as an expert in Search engine optimization, pay per click, affiliate marketing and my favorite topics are SEO, online business ideas, affiliate marketing, analytics and optimization tracking.

How did in plunged in internet marketing is a very interesting story, which I will post in detail sometimes later.

During my 5 year career, got decent experience in different verticals like travel, hotels, real estate, jewelry, home furnishing to name a few and got real insights about the business flow, conversions, geographical mindset, sales process online. Affiliate marketing taught me about landing pages, sales triggering content development, how to do social and psychological marketing. Now I can run successful PPC campaigns for CPA, physical and digital products with a very decent ROI, I have learnt all this after burning out thousand of dollars online.

I live in New Delhi, the capital city of a great country India with my better half and associated with a UK based company, leading a team of SEO’s, SEM’s and Affiliate Marketers engaged in vast project domains.

Along with my association with my company I have my own group of websites from which I am earning handsome revenue using advertising network and affiliate marketing.

Now question arises why this new blog on the topic , after all there are lot of blogs on the subjects like search engine optimization, search engine marketing, social media marketing, Pay per Click, Analytics, internet marketing and lots more …like Mark ling, shoemoney, johncow, Yaro Starak, jimkarter ( A prominent figure in Indian Blogging world, I personally follow him, he is not only a very good internet marketer but a very down to earth person , which you can hardly found on a level which he is ).

I have started this blog to share my experience of internet business world covering each and every aspect of starting, growing and sustaining online business with a completely different approach. I hope you all would like and appreciate my effort.

In coming days you will se how you can do things in a very simple manner, which gurus claim to be very complicated, even a laymen can read and follow the instructions and achieve success without being riddled with technical jargons.

Search engine optimization, pay per click, affiliate marketing and analytics are my favorite topics. So my regular posts will include all these areas, simultaneously I will try to cover every aspect related to online business.

So keeping all above points in mind, I am starting my blog and would love to receive your feedback in the form of comments and emails

You can read more about my self at about page and if you want to contact me, please leave a comment here or email me at rituraj(at)riturajmishra(dot)com. Please replace (at) with @ and (dot) with . , This is done to avoid spamming.

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