Article marketing is a great tool for promoting products and attracting traffic to your website and every internet marketer know the importance of article marketing (commonly known as BUM marketing).

There are few points, if taken care, can maximize the benefit of article marketing.

Purpose of Article Submissions: There are mainly two purpose of article marketing, one is one way backlinks and second is traffic. If your intention is just to get some one way backlinks pointing to your website, you can write article on any keyword related to your website. But if you want backlinks and traffic both then choose your keywords wisely.

Common Mistakes: The most common mistake is writing articles without keeping in mind the goals. Newbie article marketers generally choose broad keywords for writing articles. They get backlinks but not traffic.

Choose long tail keywords for your articles, with low competition, which will rank in the search engines sending good amount of traffic to your website. For an example instead of using “Yoga Mats” use “How to choose best yoga mats” as your keyword. The broad phrase keywords have lot of searches but in turn they also have very stiff competition. So choose your keywords (long tails) wisely to scale your article marketing campaigns.

Using Ezine Articles for scaling your campaigns: Subscribe to the ezinearticles.com newsletter. It sends it on monthly basis about the performance of your articles. It also includes the keywords with which the articles were found. Use those keywords to write more articles and you can bring lot more traffic to your website simultaneously with one way backlinks.

I am a fan of ezinearticles.com because of the linking structure of the article pages. If you view an article on this article directory, just scroll down and you will see a section of related articles. Just imagine on how many pages your article link would be there, giving extra boost to your article rankings, so choose your keywords wisely while submitting to ezinearticles.

Article Directories you must include in your BUM marketing campaigns:

1. Searchwarp.com
2. Ezinearticles.com
3. Articlesbase.com
4. Goarticles.com
5. Amazines.com

For reading more about article marketing, read my previous post here at: Maximizing Benefits of Article Submissions

I hope these tips will improve your article marketing campaigns, if you need any help on this or you haven’t got any point please post in the comment section.

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Article marketing commonly known as bum marketing is a very effective and common way for marketing and search engine optimization campaigns. It is a very good tool to bring loads of traffic to your website. Actually the visitors coming on your website after reading your articles are more targeted and more likely in the mood of doing purchase or any other action because your article has already done preselling on your niche topic.

Below are some points applying which you can make your article marketing campaign more effective.

Unique Content: Unique content is the key for a good article. Spun content is of no use, first it will be very hard to be accepted by article directories, second the page views and in turn the click through rate (CTR) will be next to zero. So always use unique content for your articles. Try to keep your article around 300 to 325 words as these articles get high CTR. Articles more than this word limit become boring and the reader loose the interest, second thing internet users do not have patience to read an article of 600 words. So keep it sweet and short.

Catchy Title: Make your title catchy; add some spice to the title of your article. Long title having how to, x ways to, do not, exposed, scam have better click through rate. Treat the title as an ad published in a news paper or magazine. Think yourself “will you read any article having old dull title” the answer is “no”, so try to generate curiosity by your title.

Working on Summary: keep the same points in mind while writing your summary and try to give a glimpse to your readers about the content of the article.

Flow of the article: The flow of the content must be natural. There is an old rule of writing article. In starting of an article “tell them what you are going to tell them”, in body “tell them” and in last paragraph “tell them, what you have told them”. Always keep in mind you are not there just to provide information, instead you are trying to presell them. So give some information in the article and try to generate curiosity, so that they click and visit your website.

Spicing your author’s bio box: The author’s bio box is the most important element from writer’s perspective, because they can put links to their website in it. Use call to action words, try to use “emotional words” which will attract visitors to click and visit your website. Instead of writing “click here to visit weight loss website” write something like “click here to lose weight starting today without the pain of exercising”. Giving emotional touch to the author’s resource box will help you to improve your CTR.

Using ezinearticles.com: This is one of the best article directories over the internet; you can get one way back links to your website. Many webmasters publish your content on their websites from ezine articles, thus giving more links to your website. Along with back links you get a good amount of traffic from this article directory.

Submit your article to ezinearticles.com, once it is published, rewrite it and submit to articlesbase.com and goarticles.com for maximizing results

Hope these points will help you in your article marketing campaign for getting better results.

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This post is the second part of my post related to keyword research, you can read the first post here at: Keyword Research: Follow the Right Path

When it comes to keyword research and selection, there are numerous points which should always be kept in mind during the process because keyword research is the most important part of developing an online business and choosing wrong keywords might ruin all your efforts. So always invest reasonable amount of time for finding the right keywords to start with. 

Long Tail Vs Short Tail Keywords:

Short tail keywords are those keywords, which represent a niche (If you are new to internet marketing, read as “market” for the sake of simplicity). While long tails are those which specify a little deeper in the concerned niche or market. For an example, if we talk about digital camera niche then keyword like “Digital camera” is a broad keyword (read as short tail) and “Kodak digital camera 9 MP” or “Cannon digital camera DX665” are long tail keywords.

Hope you got it.

If we consider commerciability in our research there are two types of keywords.

1. Research Keywords
2. Buying keywords or Money Keywords

For an example, if someone is searching for “digital camera”, might be the surfer is doing some research on digital cameras and not in buying mood, so the probability of sales is low, on the other hand if someone searches for “Cannon digital camera 9 MP DXS-635”, as we can see, this search is for a particular product and the probability of sale is much higher than the previous one. So knowing about right keywords is must because optimizing or doing PPC for wrong keywords will not return anything. Keeping track of your campaigns is also necessary both for SEO and PPC.

But this doesn’t conclude that one should not target broad keywords. Actually the whole game depends upon the budget and goals. If you have a handsome budget you can easily go for keywords like “credit cards”, but if you do not have much to spend , start with long tails(like “HSBC bank credit card London”) and then as time passes , invest more to gain results for short tails

Wide Vs Deep Keywords

Wide keywords refer to all the keywords related to a niche just like, if we talk about “dog training”, keywords like:

dogs training
dog training course
dog obedience training
dog training courses
dog training schools
dog training classes
dog training equipment
dog training class
dog training information
dog training collars
dog training collar
dog agility training

are called as wide keywords as it specifies the keywords related to dog training..

Now for finding deep keywords we need to do some brainstorming. Not only in dog training niche, this is true for all niches, just find different characteristics of the situation or problem. For our dog training example, just try to find out the problems your dog has for which you want to get it trained.

Some common problems are biting, excessive jumping and barking, digging. Apart from this we can also find out different dog breeds like Doberman, Alsatian, German shepherd, pug etc and then prepare our deep keyword list.

Stop dog digging
Stop dog jumping
Stop dog biting
Stop my dog from biting

————————————

Stop Doberman from digging
Stop German shepherd from biting

————————————

German shepherd agility training
Doberman obedience training

————————————

And many more.

Are Keyword Tools Helpful?

The answer is YES and NO. They are indeed helpful if you really know how to use them properly and extract the most from it. If you don’t know to use them properly, you might end up with a wrong keyword list. In my opinion Google keyword research tool and search based keyword tool are best. In addition you can also use Traffic Travis (It has both free and paid versions, but free version is capable enough to extract optimum results).

OK OK I got it all, now tell me, Where to start?

Good now you are ready to find your keywords and start your online business.

Ok I am just opening Google keyword tool, I have extracted my keywords…..

Hey Wait… Again you are missing something…

Before you start your keyword research with Keyword Tool External, Traffic Travis or some other tool, I have a suggestion for you.

Visit different forums and blogs in your niche and try to find out what people are talking and searching about and what are the basic problems of the audience you are going to face and attend ?. I think you got the point.

Always keep in mind if you have the solution of a problem and if you can present it to your niche properly then you are going to sustain in the business. So just spy your market and try to find out the problems and the solutions available and then decide to do things in a different way and you will be the boss of the niche.

Using Forums and Yahoo Answers

Just fireup Google and type “your main keyword” forums.

Like “dog training” forums

You now have a list of several forums, just enter them and try to find out the topics which the members are talking about and in this way you will have an idea of the problems related to the niche. After you have noted down all these things, you are ready to prepare your keyword list.

There is one more effective way, use Yahoo Answers. This is a very good platform to know about your niche. I myself use Yahoo Answers extensively for finding keywords for niche I wish to enter and know nothing about.

Using Google Wonder wheel and suggest for finding right keywords

You might have noticed Google’s new tool, wonderwheel. It’s a very good tool for conducting keyword research and SILOING. I would try to post about silo, its effect on SEO and how to SILO a website in coming days. Google is doing a very good job by providing more effective tools for us webmasters. You now have options to search forums, images, timeline which relates to trends (they provide timeline data from 1800 AD, I do not know whether Larry Page or Sergey Brin were there back in 1800 AD   ), shopping results , videos etc at one place.

In my opinion this is the right process from doing keyword research to finally establishing a successful online business

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Hello Friends and readers,

Well this is my first blog post for my blog riturajmishra.com. I was little confused about my first blog post as what should I start with. So I thought to put it all in a thematic way, hope you all will enjoy it.

First I would like to tell you about myself. I am an engineering graduate, specialized in computer science from a very prestigious technical university in India. I am in online business for almost five years. I have worked with various companies in India and experienced a lot in almost every aspect of life from professional to personal, social to technical, management to economical.

I consider my self as an expert in Search engine optimization, pay per click, affiliate marketing and my favorite topics are SEO, online business ideas, affiliate marketing, analytics and optimization tracking.

How did in plunged in internet marketing is a very interesting story, which I will post in detail sometimes later.

During my 5 year career, got decent experience in different verticals like travel, hotels, real estate, jewelry, home furnishing to name a few and got real insights about the business flow, conversions, geographical mindset, sales process online. Affiliate marketing taught me about landing pages, sales triggering content development, how to do social and psychological marketing. Now I can run successful PPC campaigns for CPA, physical and digital products with a very decent ROI, I have learnt all this after burning out thousand of dollars online.

I live in New Delhi, the capital city of a great country India with my better half and associated with a UK based company, leading a team of SEO’s, SEM’s and Affiliate Marketers engaged in vast project domains.

Along with my association with my company I have my own group of websites from which I am earning handsome revenue using advertising network and affiliate marketing.

Now question arises why this new blog on the topic , after all there are lot of blogs on the subjects like search engine optimization, search engine marketing, social media marketing, Pay per Click, Analytics, internet marketing and lots more …like Mark ling, shoemoney, johncow, Yaro Starak, jimkarter ( A prominent figure in Indian Blogging world, I personally follow him, he is not only a very good internet marketer but a very down to earth person , which you can hardly found on a level which he is ).

I have started this blog to share my experience of internet business world covering each and every aspect of starting, growing and sustaining online business with a completely different approach. I hope you all would like and appreciate my effort.

In coming days you will se how you can do things in a very simple manner, which gurus claim to be very complicated, even a laymen can read and follow the instructions and achieve success without being riddled with technical jargons.

Search engine optimization, pay per click, affiliate marketing and analytics are my favorite topics. So my regular posts will include all these areas, simultaneously I will try to cover every aspect related to online business.

So keeping all above points in mind, I am starting my blog and would love to receive your feedback in the form of comments and emails

You can read more about my self at about page and if you want to contact me, please leave a comment here or email me at rituraj(at)riturajmishra(dot)com. Please replace (at) with @ and (dot) with . , This is done to avoid spamming.

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