I got a very informative article about how Google crawl and index pages and how it serves results for a user query. In this article you can get insight of the basics of the mechanism of search engine and can find hints to optimize your WebPages better. Hope you all will find it useful.

When you sit down at your computer and do a Google search, you’re almost instantly presented with a list of results from all over the web. How does Google find web pages matching your query, and determine the order of search results?

In the simplest terms, you could think of searching the web as looking in a very large book with an impressive index telling you exactly where everything is located. When you perform a Google search, our programs check our index to determine the most relevant search results to be returned (”served”) to you.

The three key processes in delivering search results to you are:

Crawling

Crawling is the process by which Googlebot discovers new and updated pages to be added to the Google index.

We use a huge set of computers to fetch (or “crawl”) billions of pages on the web. The program that does the fetching is called Googlebot (also known as a robot, bot, or spider). Googlebot uses an algorithmic process: computer programs determine which sites to crawl, how often, and how many pages to fetch from each site.

Google’s crawl process begins with a list of web page URLs, generated from previous crawl processes, and augmented with Sitemap data provided by webmasters. As Googlebot visits each of these websites it detects links on each page and adds them to its list of pages to crawl. New sites, changes to existing sites, and dead links are noted and used to update the Google index.

Google doesn’t accept payment to crawl a site more frequently, and we keep the search side of our business separate from our revenue-generating AdWords service.

Indexing

Googlebot processes each of the pages it crawls in order to compile a massive index of all the words it sees and their location on each page. In addition, we process information included in key content tags and attributes, such as Title tags and ALT attributes. Googlebot can process many, but not all, content types. For example, we cannot process the content of some rich media files or dynamic pages.

Serving results

When a user enters a query, our machines search the index for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors, one of which is the PageRank for a given page. PageRank is the measure of the importance of a page based on the incoming links from other pages. In simple terms, each link to a page on your site from another site adds to your site’s PageRank. Not all links are equal: Google works hard to improve the user experience by identifying spam links and other practices that negatively impact search results. The best types of links are those that are given based on the quality of your content.

In order for your site to rank well in search results pages, it’s important to make sure that Google can crawl and index your site correctly. Our Webmaster Guidelines outline some best practices that can help you avoid common pitfalls and improve your site’s ranking.

Google’s Related Searches, Spelling Suggestions, and Google Suggest features are designed to help users save time by displaying related terms, common misspellings, and popular queries. Like our google.com search results, the keywords used by these features are automatically generated by our web crawlers and search algorithms. We display these suggestions only when we think they might save the user time. If a site ranks well for a keyword, it’s because we’ve algorithmically determined that its content is more relevant to the user’s query.

You Can Visit Source Here at Google Webmaster Support

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Article marketing commonly known as bum marketing is a very effective and common way for marketing and search engine optimization campaigns. It is a very good tool to bring loads of traffic to your website. Actually the visitors coming on your website after reading your articles are more targeted and more likely in the mood of doing purchase or any other action because your article has already done preselling on your niche topic.

Below are some points applying which you can make your article marketing campaign more effective.

Unique Content: Unique content is the key for a good article. Spun content is of no use, first it will be very hard to be accepted by article directories, second the page views and in turn the click through rate (CTR) will be next to zero. So always use unique content for your articles. Try to keep your article around 300 to 325 words as these articles get high CTR. Articles more than this word limit become boring and the reader loose the interest, second thing internet users do not have patience to read an article of 600 words. So keep it sweet and short.

Catchy Title: Make your title catchy; add some spice to the title of your article. Long title having how to, x ways to, do not, exposed, scam have better click through rate. Treat the title as an ad published in a news paper or magazine. Think yourself “will you read any article having old dull title” the answer is “no”, so try to generate curiosity by your title.

Working on Summary: keep the same points in mind while writing your summary and try to give a glimpse to your readers about the content of the article.

Flow of the article: The flow of the content must be natural. There is an old rule of writing article. In starting of an article “tell them what you are going to tell them”, in body “tell them” and in last paragraph “tell them, what you have told them”. Always keep in mind you are not there just to provide information, instead you are trying to presell them. So give some information in the article and try to generate curiosity, so that they click and visit your website.

Spicing your author’s bio box: The author’s bio box is the most important element from writer’s perspective, because they can put links to their website in it. Use call to action words, try to use “emotional words” which will attract visitors to click and visit your website. Instead of writing “click here to visit weight loss website” write something like “click here to lose weight starting today without the pain of exercising”. Giving emotional touch to the author’s resource box will help you to improve your CTR.

Using ezinearticles.com: This is one of the best article directories over the internet; you can get one way back links to your website. Many webmasters publish your content on their websites from ezine articles, thus giving more links to your website. Along with back links you get a good amount of traffic from this article directory.

Submit your article to ezinearticles.com, once it is published, rewrite it and submit to articlesbase.com and goarticles.com for maximizing results

Hope these points will help you in your article marketing campaign for getting better results.

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What is a market or niche?

According to wikipedia “A niche market is the subset of the market on which a specific product is focusing on; Therefore the market niche defines the specific product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact.”

In short a niche can be defined as a smaller segment of a market which is super targeted around a specific topic.

For an example in the health industry or market “acne” or “anxiety” is niche markets.

There is a lot of confusion when it comes to the definition of niche. Everyone has own understanding and definition.

But I like to call an area as “market” and a specific area in the market as niche.

Niche and micro niche

A niche is a specific are of a market on which product or services are focused, as defined above and micro niche is an another focused area in the specified niche.

For an example “health” is a market and “weight loss” is a niche. Now more specific areas in the niche weight loss is “weight loss using pills”, “weight loss using exercise”, “weight loss using yoga” and more are micro niches.

Hope this would clear the difference.

Finding a Market and Niche

For finding a market for affiliate marketing there are some very good places from where you can collect ideas. Think about your hobbies and problems you or any of your known people has and try to research on the topic. Like someone has problem of “weeds in his lawn” or “pest control” etc.

There are many resources on the internet where you can find different ideas for you niche website.

Dmoz.org

Dmoz is the largest open directory project on the internet, apart from serving as a directory it can also be used for niche research. Delve deeper into the categories and you will find many.

Just open Dmoz and start your research, I am sure you will find several niches; some of them may be even untouched.

Shopping.com

Shopping.com is one of the largest shopping websites over internet. You can just surf it and find the hot keyword ideas.

Amazon
The largest seller of books and nearly every physical item on the internet. This is a very good resource for finding a niche, just browse the best sellers section and you can find gold

Ebay

I think nearly everyone is familiar with ebay.com, you can find out the hottest selling stuff at eBay by visiting pulse.ebay.com

EzineArticles

EzineArticles is the largest article directory on internet, you can use it for your bum marketing campaigns, for finding ideas related to a topic. More than that you can find out different niches using it and in most cases the niches would be profitable because internet marketers and others are already using it for their campaigns

Google Trends and Google Insight Search

Google hot trends and Google insight search are very great places where you can find trends over time and if done properly finding good keywords for CPA and affiliate campaigns is not tough. Just use your mind

Testing a Market and Keyword Research

Before you jump to any conclusion and finalize your keywords, just try to find out the need of your targeted audience. Visit different forums related to your niche, read articles and blogs to delve deeper in your niche. For reading more about this topic, visit my previous posts about keyword research here:

Keyword Research: Follow the Right Path

Keyword Research: Follow the Right Path Part 2

Using PPC to Test a Market

After you have finalized your keywords and ready to shoot your campaigns, build your landing pages and try to test a market using PPC. In this way you will find out whether the market has the potential. Do keywords level tracking and you will find out the keywords which trigger sales. After you have found sales keywords or gold keywords, build more pages; invest in SEO for long term profits.

But be cautious if you are new to the PPC market, because a little mistake can ruin your pockets.

Using SEO for Growth and Long Term Business

You cannot solely depend on PPC on a long term, so invest in SEO for long term profits. Build more pages using your gold keywords, use variations and always try to test new keywords. Rinse and repeat your action and you can have long term profits.

What do you all think in this regard. Have i missed something, please provide your feedback.

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This is a continuation of my last post about role of internet in marketing. I have discussed many points about benefits and role of internet in marketing and its increasing avenues. Today we will discuss some more points.

You can shop nearly every product in just few clicks from the comfort of your bedroom; all you need is an internet ready computer and a credit card or some other medium to make payments online. In this way you save yourselves a lot of time and energy which you would have been wasting in visiting your (even) nearest physical stores.

Now consider the sellers perspective

Internet marketing eliminates the need to have a physical store (the conventional way of sales process). In this way the wholesaler or dealer saves the amount which in other case he shall be spending on the rent of his showroom, maintenance and staff salaries. So using the way of internet marketing and sales, the overhead cost of the product nearly becomes zero and the sales price of the product comes down, which is ultimately beneficial for the buyer

Some products are exclusively internet based, mostly information products comes in this category (e-books, readers, software)

You can compare the price and quality of products offered by different online stores without having the pain of visiting them physically.

In a nut shell internet marketing is the need of the hour and in coming days more and more people will be using internet as the medium of transactions and sale/purchase.

Have I left some point? Might be the case, I would like to have your feedback.

What other points do you consider about the role and benefits of internet in marketing?

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What is marketing and Role of Internet in Marketing!

According to wikipedia.com “Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The term developed from the original meaning which referred literally to going to market, as in shopping, or going to a market to buy or sell goods or services.”

I am in a no way any research scholar in marketing neither I want to explain it in detail. In my opinion a process before the actual sales starts, that includes knowledge propagation, brand building, creating or funneling a user base. Creating an environment, in which actual sales takes place is called marketing.

These lines may seems confusing to a newbie, but you need not worry much about the theory portion, because it is very necessary that you know more about implementing this practically rather than theory, particularly in the arena of internet marketing.

In coming days we will discuss several aspects related with marketing over internet.

Marketing starts with a product or service available for sale. Be it physical products, digital products or information and counseling.

Reach to millions of people

Some years before United States of America, Canada, United Kingdom, Mexico and Australia and some other developed countries of North and South America and Europe were considered the exclusive avenues for internet marketing and ecommerce, because they had the privilege of high speed internet and other ecommerce infrastructure like online payment processing etc.

But as the electronics and communication is developing at a stormy pace. New markets like India, China, Malaysia, Philippines and other South East Asian countries and some countries in South America are emerging as new avenues for online business. Even internet users in China and India will exceed US in coming few years.

So in this age of global economy, every barrier is broken and internet presents a vast geographical market to the prospective provider or seller. This creates a competition for local providers as well and this profits the prospective buyer or user.

Below are some stats of internet users and internet penetration in relation to the population which will makes the situation a little clearer.

(All figures are of March 2009, unless specified otherwise)

Above statistics will make it clear, and the most exciting fact is this user base will almost become doubled in coming 4 to 5 years.

Now a days, the purchasing power of the average population has increased considerably, in turn available free time reduced

Now people have more money and less time, so they want some solution for their daily chores, from paying bills online to shopping they are trying new medium (of course internet to save their time and efforts)

So in a nutshell we can predict that internet will become the medium for almost 50 to 60 percent of all ecommerce transactions in the known world (I cannot predict for the unknown ones)

Role of Internet in Marketing Part 2 ( Coming Soon)

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