What is KW research?

First of all, the question arises “what are keywords?” especially for a newbie in the Internet marketing field. In short, keywords and key phrases are those words which a user types in any search engine, as a query for the purpose of finding any information or product.

Like if anyone want to have the information related to dog training. He visits any search engine (Google for example) and types “dog training”

Google in turn returns links to different web resources (typically websites) as results (paid and organic results, we will discuss about these later).

So keywords are a word or phrase which are used to seek information.

Now point comes to keyword research. Keyword research is the process of finding keywords which are used in a particular niche for finding information and products. Let us take an example, suppose I want to launch a new website in dog training niche, so the aim of my keyword research will be, to find different keywords which are used by the information and product seekers in this particular niche, and to determine the volume of traffic the niche is receiving.

How do Google know about all these (They are a great spy! )

Difference between keyword research and market research

Keyword research designates to the traffic volume and different keywords used in a niche, as I tried to explain above. Market research is more or less geographic oriented and depends on the psychological behavior of the users in a particular arena.

Confused…?

Let us understand this with an example. If we talk about online jewelry market (also other physical goods) in Unites States, United Kingdom, Australia and Canada, it’s a very profitable market. People in these countries do purchase from online jewelry stores, and online jewelry sale is a multi billion dollar market in these countries. Contrary if we talk about Bangladesh, India or China, people prefer to buy jewelry from physical stores and online jewelry sales are next to zero. This is related to many psychological factors like they do not believe much on online stores, they want to see and feel the final product they are going to spend money on, they have much spare time as compared to a person in United States.

So market research is basically a research about the market which someone intends to enter, keeping all the geographical and behavioral factors in mind.

When it comes to keyword research there are many factors which come in mind like short tail and long tail keywords, wide keyword list and deep keyword list, how to use Yahoo Answers, Answer Bag and niche related forums to do keyword research, traffic keywords and money keywords( keyword goldmine), I will be covering all these topics in coming posts. So keep reading…

Keyword research tools you must have in your arsenal…

1. Adwords keyword tool external ( Famously known as Google keyword tool)
2. Google search based keyword tool
3.  Google Trends
4. Traffic Travis ( tool from Mark Ling, and its free)
5. MSN Commercial intent tool

Popularity: 17% [?]

What is marketing and Role of Internet in Marketing!

According to wikipedia.com “Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The term developed from the original meaning which referred literally to going to market, as in shopping, or going to a market to buy or sell goods or services.”

I am in a no way any research scholar in marketing neither I want to explain it in detail. In my opinion a process before the actual sales starts, that includes knowledge propagation, brand building, creating or funneling a user base. Creating an environment, in which actual sales takes place is called marketing.

These lines may seems confusing to a newbie, but you need not worry much about the theory portion, because it is very necessary that you know more about implementing this practically rather than theory, particularly in the arena of internet marketing.

In coming days we will discuss several aspects related with marketing over internet.

Marketing starts with a product or service available for sale. Be it physical products, digital products or information and counseling.

Reach to millions of people

Some years before United States of America, Canada, United Kingdom, Mexico and Australia and some other developed countries of North and South America and Europe were considered the exclusive avenues for internet marketing and ecommerce, because they had the privilege of high speed internet and other ecommerce infrastructure like online payment processing etc.

But as the electronics and communication is developing at a stormy pace. New markets like India, China, Malaysia, Philippines and other South East Asian countries and some countries in South America are emerging as new avenues for online business. Even internet users in China and India will exceed US in coming few years.

So in this age of global economy, every barrier is broken and internet presents a vast geographical market to the prospective provider or seller. This creates a competition for local providers as well and this profits the prospective buyer or user.

Below are some stats of internet users and internet penetration in relation to the population which will makes the situation a little clearer.

(All figures are of March 2009, unless specified otherwise)

Above statistics will make it clear, and the most exciting fact is this user base will almost become doubled in coming 4 to 5 years.

Now a days, the purchasing power of the average population has increased considerably, in turn available free time reduced

Now people have more money and less time, so they want some solution for their daily chores, from paying bills online to shopping they are trying new medium (of course internet to save their time and efforts)

So in a nutshell we can predict that internet will become the medium for almost 50 to 60 percent of all ecommerce transactions in the known world (I cannot predict for the unknown ones)

Role of Internet in Marketing Part 2 ( Coming Soon)

Popularity: 14% [?]