This blog is in continuation with the post about Off Page Optimization which can be found here: Off Page Elements: Increasing your Web Visibility and Reach

Article Submission: Article submissions are done basically for two purposes (there might be some more but I submit articles for these two) one for traffic and second one is for one way backlinks. Ideally I like to submit 10 articles for each keyword I am targeting on my website. Many article directories like ezinearticles and articlesbase allow content syndication, which allows website owners to publish content on their websites. In this way you get more backlinks to your websites. If the article is interesting and your resource box is spicy it will get good click through rate sending a lot of visitors to your website.

While submitting article keep some points in mind. Write article with around 300 to 350 words as the article with more than 350 words loose theme and users lose their interest in them. Give a little time to your author’s bio box, use specific call to action words.

For reading more about submitting articles and scaling your article submission campaigns refer to the following posts about article submission.

Maximizing Benefits of Article Submissions

Scaling Article Submission Campaigns

Blogs Posting: For the purpose of link building free blog platforms (the blogs on these website is called hosted blog) are great resource. There are millions of free blog platforms available and you can choose one or several of them. Blogger.com and wordpress.com are most commonly used blog platforms. Here is the list of most common blog websites.

Aeonity.com

Blog.com

blogates.com

blogetery.com

blogger.com

blogr.com

blogsome.com

blogster.com

bravenet.com/webtools/journal/

clearblogs.com

ehow.com

googlepages.com

hubpages.com

iseekblog.com

myspace.com

pbwiki.com

quazen.com

rticlz.com

sampa.com

squarespace.com

squidoo.com

stikipad.com

thoughts.com

tumblr.com

wikispaces.com

wordpress.com

When using free blog websites chose wisely because some hosted blog platforms, wordpress.com for an example does not like blog with commercial intent and they delete such blogs. So in your blog posting provide information to the users and do not make your blog posting as sales pitch. My strategy is to make one blog for each keywords and I post at least 5 blog post on each blog of 250 words

IP Diversity: Try to use different blog platforms. Suppose you want to target 40 keywords, target each keyword using one blog having 5, 250 words articles. Do not make more than two on one website. For an example make 2 blogs on blogger, 2 blogs on wordpress, 2 on typepad, 2 on xanga and so on. In this way you will get backlinks with diverse IPs which would be more beneficial than having links from 10 blogs on a same account from blogger.com.

During your link exchange campaigns also do not exchange more than two links from website on same C Class IP.

Using Squidoo and Hub Pages : Squidoo and Hubpages get a lot of love from Google and I have experienced that they are easily ranked. So use these two in your link and traffic building campaigns. Take two or more long tail keywords for your niche and make lenses on Squidoo and hubs on Hubpages. Use at least 600 words articles for making lenses and hubs.

For reading more about choosing long tail keywords, read my previous posts on keyword research here at :

Keyword Research: Follow the Right Path

Keyword Research: Follow the Right Path Part 2

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In some of our previous post we had discussed about several on page elements which influence the rankings of the webpage in the search engines.

If you are new here you can read the posts about on page optimization here at:  On Page SEO elements Part 1, On Page SEO elements Part 2 and On Page SEO elements Part 3.

In these posts I have pointed some very crucial points which must be taken care of for proper optimization of a webpage.

Some webmasters say that on page optimization accounts for 20% and off page 80% of overall optimization process, but in my opinion on page accounts for 60% of the overall optimization process and I am saying this from my experience. I have tested many of my websites, which ranked highly only by doing on page optimization in very competitive niches. Opinions may differ on this topic, but the heart of the matter is both factors must be taken care of and done wisely.

In coming posts we will discuss several topics related to off page optimization and traffic generation and if you follow each step there is no reason, you do not achieve higher rankings in search engines.

Achieving higher rankings takes time and work. So just follow the main points below and over time you will see good rankings of your website.

What is off page optimization?

First of all let us take a look on off page optimization. All those work done excluding website is known as off page optimization work. Commonly it is taken as link building through different sources and increasing web visibility.

Links can be made through different sources like directory submissions, articles etc. Below given some very common ways to build links for your website, use these in your off page optimization campaigns and you will get good return on your investment, in form of good rankings and traffic.

Submitting to Directories: Directory submission is one of the most common ways to build links to websites. Directories are of basically three types, free, reciprocal and paid.

Free Directories: Free directories or Free for All (FFA) directories are those which accept all kind of links and do not need any reciprocal link. You do not need to pay any fee for being accepted in it. The submission in these directories is easy and can be done in bulk, but the quality of links is of poor quality (save some exceptions). So shall we submit to these directories?, the answer is YES. Although the quality is poor but they help a lot in increasing the web visibility of your website.

There are some exceptions, like DMOZ.ORG, Dmoz is the largest open directory project on the web and the best part is, it’s free. But it is very hard to get listed in this directory. So while submitting to this directory please follow each and every instruction of submission.

Paid Directories: These directories either take one time fee for inclusion or an annual fee for being listed. The quality of the links from these directories are high. The reason behind the quality factor is the manual review of the links submitted to them. The search engines give good weightage to these links. If you have some budget you must go for these. The best of the paid directories is Yahoo Directory. Look Smart, Ezilion and Best of the Web to name a few.

Reciprocal Directories: These types of directories need reciprocal links from the websites which are submitted to them. That means you need to link back to them from your website. These links are also good in quality. But always choose good reciprocal directories to submit.

Free directories get expired as the owners do not renew their domains and hosting( because either they fail to make money from these ventures or they are too busy to maintain them) . So in the case of reciprocal links, always keep check on the links and make sure you are not linking to any expired domain.

List of Directories:

Free and Reciprocal Directories:

1. Directory Critic
2. VM Options
3. One Way Text Link
4. VileSilencer
5. Web Directories
6. Links Admin
7.Dmegs

Paid Directories:

1. Paid Directory List
2. Web Directories
3.Best Web Directories
4.Paid Directories
5. Directory Critic
6. Cheap Paid Directory List
7. Paid Directories

More posts on off page optimization coming soon

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