Are you an Adsense publisher and suffering from low eCPM, commonly known as smart pricing? Many of the Adsense publishers suffer from the same issue.

For new ones in the industry, eCPM or effective cost per mille refers to the revenue earned per thousand impressions of ads.

Means eCPM = (Total earnings/Impressions) x 1000

Total Earnings = Number of Clicks x Cost Per Click (CPC)

Higher Page Views = Higher Impressions

Today we will discuss about some steps to increase your ecpm. Increasing ecpm mainly revolves around showing high CPC ads and increasing number of clicks. So how can you do the same thing in your Adsense account?

Choosing high paying keywords: The first step to increase your Adsense earning is to use high paying keywords (keywords which have high average CPC), keywords with average CPC higher than $4 pays well. You will find some low paying and some high paying keywords in the same niche, select high paying ones

For an example: In dog training niche, some keywords like

dog training certification

dog training business

dog training careers

dog training schools

professional dog training

online dog training

have average CPC well above $5

whereas keywords like

older dog training

training older dog

crate training dogs

dog training breeds

dog toilet training

crate training dog

dog training crate

have average CPC less than $1

So you can now easily decide which keywords to choose for your articles.

Some of you will be thinking that “High Paying Keywords have very high Competition”, and it will be damn hard to rank with those keywords on search engines. Yes you are right.

Here comes a unique strategy, leverage both high paying and low paying long tail keywords.

What does it mean?

It means do not leave those low paying keywords all together, instead leverage them. I will explain how.

In starting keep the ratio of high paying to low paying keywords, 3:7, means for every 10 articles you write, write 3 articles using high paying keywords and 7 using low paying long tail keywords which are easy to rank in search engines.

In this way you can bring traffic to your website, which will also be presented with the articles (which are of high paying keywords) and hence with high paying ads.

Using this strategy, after some time when you start getting steady traffic and stability in search engines, you can increase the ratio to 50:50 and later 70:30.

But I must remind you that this process is time consuming and needs lot of patience. On an average it takes around 10 to 12 months.

I would recommend to follow the first phase for 6 months, the second phase for another 6 month and then third phase after that.

And do not forget to keep your efforts ongoing with link building and all other stuffs because merely choosing high paying keywords is not enough.

Use less ad blocks: Adsense allows 3 ad units and 3 link units for content per page. But it does not mean that you shall use all. In my experience, use 2 ad units and 3 link units. Using less ad units will make the chances higher that Google serves only highest paying ads and this way you can get higher price per click.

Also integrate Google Adsense for search, which can fetch little bit more revenue for you.

They have their own policy. Complete details can be found here:

Google Adsense Program Policies

Proper Ad Placement: Proper placement of ad blocks are of prime importance, it will help in increasing your Click through Rate (CTR) .One big ad unit must be place above the fold (the webpage area which user views without scrolling down). Use Google heat map for finding prime areas for placing your Adsense ad units.

The colors fade from dark orange (strongest performance) to light yellow (weakest performance).

I think this article will help you in increasing your Adsense income, you will have to wait a little for part 2.

Do you have some other solutions and recommendations, please post it in comments….

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You have done basic research for your new website, finalized your keyword list and booked a good domain name for your website. What now….?

Now the next main task is to plan different elements you will be using on your website like text, graphics, images, font and more… Let us take it one by one.

Choosing Text Font and Size: Choose fonts that suits best for your audience, for an example if your audience is young age group, you can chose any font with moderate size because they feel it easy to read to any font. If your audience is of older age group, make font size larger as they may find it difficult to read smaller sizes. Keep it simple and do not use fancy fonts until it is very necessary.

I have seen a website which was on the eye diseases topic and the font size was 8, which in my opinion the site users may find hard to read. So understand the need and act accordingly.

Choosing Graphics: Use graphics and images to clear your point but keep it as less as possible otherwise the webpage will become very heavy and other concerns may arise, from SEO point of view. Do not use images and graphics only for the sake of using it. Images which illustrate your point and gives clear message must be used.

Regard your audience, their age group and preferences: if you are targeting younger age group you can use flash or slides to make your point more clear. Similarly videos can be used for making your content better.

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If you are not new to internet marketing world, you would probably have heard the most popular saying in the internet marketing world “Content is King” and really it is the ace in a pack of card.

But an ill structured, non-targeted and information less content is similar to a joker between the aces and kings in a pack of card.

So what is essential, the content must be targeted to the audience, in the language the niche speaks and must be valuable.

Below are some points if kept in mind and taken care of, you can prepare very good content for your website, which not only your audience will like but will have high chances to become viral establishing your authority.

Know your targeted audience: The first and very important fact is “know what your audience needs”. I have seen many newbie and intermediate internet marketers and bloggers, who write in a way that resembles that they never tried to know the need of their audience and they write just for the sake of writing. So you please do not try the same and provide valuable inputs.

Basic problems of the audience: Try to find out the basic needs and problems of the audience of the niche you are concerned. Do not bluff and always do your best to solve problems or atleast provide simple steps to find solutions. Heyyyyy……. What does it mean …..? Let me try to give you an example.

For an example: if you do not know clearly about any specific topic, no matter, provide them various links to authority sites, where they can find solutions. Never think that you will loose your visitor forever, no not at all, rather you will gain trust in the eyes of your visitors as well as search engines because doing this you leave a message that you are committed to provide solutions.

So note a point in your mind that always keep the requirement of your audience handy before you write content. You can get a feel about their requirements by visiting different forums and blogs in your niche.

There are two very common things which will appear in your mind when you start writing (how I know it? Because I have also traversed the same route before I started to know all this) first is “what I am going to write is well known among my niche” and the second is “what I am going to write is not known by anyone” …..   Both these doubts are just myths. So never think of all this and always try to provide real solutions for the problems (problems doesn’t means to provide medication, it means to be informative on the subject you write.)

Age group, demographic factors: Age and demographic factors must be kept in mind while preparing content. Why? Because a concept which a teenager can understand in a simple way, an old age person cannot. So you need to find other ways to make the person understand.

So understand the demographics of your audience.

Targets of the niche: Targets in other words we can call “needs” must be kept in mind. Got confused….? No need to …..! A target of the niche means what your audience prefers – text, video or audio. So provide them with the solution which they can easily use.

Use easy ways to create content: use the most informative and easy way to create content. Content never means only chunk of text, it may be in many other forms e-book, audio, video, music. Slide show presentations.

Gone are the days when technology had limited capabilities and exposure, we are now living in such a world where technology has made every form of media feasible to common audience.

It is better to create a 10 minute audio or 15 minutes video, than to create 150 pages of content of text. The aim should be to give you message clearly to your audience. Also keep in mind your audience age group and their preferences.

So always think that which type of content would be most suitable on the topic you want to convey as well as your audience would like to read and then prepare yourself in the same manner.

Apply these points as I discussed with you in this post and you will realize that you were missing a lot in preparing content for your audience.

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