The great secret of Adsense revenue share with Google and publishers is finally out and the company took this step for greater transparency in their operations.

The percentage of revenue which Google shares with their Adsense publishers has always been an issue of discussion in the bloggers community and bloggers like Amit Agarwal from labnol.org always published a guess about sharing based on the quarterly revenue published by Google.

But now Google has officially announced the revenue share for their Adsense products Adsense for content and Adsense e for search, however they have not disclosed the revenue share of their Adsense for mobile applications, Adsense for feeds, and Adsense for games, the reason cited was that these products are still evolving and the company is studying about the operating and supporting costs associated with them.

The revenue share is:

• Adsense for Content – 68% Revenue Share and its world wide
• Adsense for Search – 51% Revenue Share

The revenue which Google keeps goes into their operating cost and research for making their products better.

In coming few months the company is also planning to start showing the revenue share right in the Adsense interface.

So now there must be no wild guess and confusion about the Adsense revenue share.

What do you think, is this percentage share is justifiable or the company must offer greater share to their publisher.

Please share you views by posting in comments.

Bookmark & Share!!!

Are you an Adsense publisher and suffering from low eCPM, commonly known as smart pricing? Many of the Adsense publishers suffer from the same issue.

For new ones in the industry, eCPM or effective cost per mille refers to the revenue earned per thousand impressions of ads.

Means eCPM = (Total earnings/Impressions) x 1000

Total Earnings = Number of Clicks x Cost Per Click (CPC)

Higher Page Views = Higher Impressions

Today we will discuss about some steps to increase your ecpm. Increasing ecpm mainly revolves around showing high CPC ads and increasing number of clicks. So how can you do the same thing in your Adsense account?

Choosing high paying keywords: The first step to increase your Adsense earning is to use high paying keywords (keywords which have high average CPC), keywords with average CPC higher than $4 pays well. You will find some low paying and some high paying keywords in the same niche, select high paying ones

For an example: In dog training niche, some keywords like

have average CPC well above $5

whereas keywords like

have average CPC less than $1

So you can now easily decide which keywords to choose for your articles.

Some of you will be thinking that “High Paying Keywords have very high Competition”, and it will be damn hard to rank with those keywords on search engines. Yes you are right.

Here comes a unique strategy, leverage both high paying and low paying long tail keywords.

What does it mean?

It means do not leave those low paying keywords all together, instead leverage them. I will explain how.

In starting keep the ratio of high paying to low paying keywords, 3:7, means for every 10 articles you write, write 3 articles using high paying keywords and 7 using low paying long tail keywords which are easy to rank in search engines.

In this way you can bring traffic to your website, which will also be presented with the articles (which are of high paying keywords) and hence with high paying ads.

Using this strategy, after some time when you start getting steady traffic and stability in search engines, you can increase the ratio to 50:50 and later 70:30.

But I must remind you that this process is time consuming and needs lot of patience. On an average it takes around 10 to 12 months.

I would recommend to follow the first phase for 6 months, the second phase for another 6 month and then third phase after that.

And do not forget to keep your efforts ongoing with link building and all other stuffs because merely choosing high paying keywords is not enough.

Use less ad blocks: Adsense allows 3 ad units and 3 link units for content per page. But it does not mean that you shall use all. In my experience, use 2 ad units and 3 link units. Using less ad units will make the chances higher that Google serves only highest paying ads and this way you can get higher price per click.

Also integrate Google Adsense for search, which can fetch little bit more revenue for you.

They have their own policy. Complete details can be found here:

Google Adsense Program Policies

Proper Ad Placement: Proper placement of ad blocks are of prime importance, it will help in increasing your Click through Rate (CTR) .One big ad unit must be place above the fold (the webpage area which user views without scrolling down). Use Google heat map for finding prime areas for placing your Adsense ad units.

The colors fade from dark orange (strongest performance) to light yellow (weakest performance).

I think this article will help you in increasing your Adsense income, you will have to wait a little for part 2.

Do you have some other solutions and recommendations, please post it in comments….

Bookmark & Share!!!

Spying and intruding into other’s privacy is a very bad habit and punishable by law in many states… but it is vital as well as necessary for your online business.

What does it mean by spying your competitors?

As we all know that to reach at the top there are two ways. First one is to follow the basics, input your hard work and wait for the time when you come at the top. Second way is to spy on those who are already at the top, find out their strategy and implement the same for your business but using better tactics.

Hard work and persistence is no doubt a sure shot way to get success and patience is virtue we all know. But if you ask me which route I will take. I will surely take the second one because life is very short and I cannot give 3, 4 years to visualize my success.

For all of you who are interested in the latter one, today I will discuss some points on how to spy your competitor and reverse engineer their strategy and get to position number one on the organic search( especially Google), overthrowing them out of the game.

Can you think what would be the value of keyword “weight loss” or “car insurance” at the first position of Google?

Let’s check… for the purpose I am using www.semrush.com

Let us take two examples, fist one is “weight loss”, if we check Google the number 1 rank for this keyword goes to website www.webmd.com , now check it in Semrush.

We get the following data. The average CPC for keyword weight loss is $2.63 and the search volume is 450k. Now do the simple math 450k x $2.63. According to Semrush the website is getting search engine traffic worth $15584k.

Our second example is “car insurance”. While I was checking the ranking I got www.progressive.com on number 1, now checking it with Semrush, it is receiving organic traffic worth $24967k.

The data from Semrush may not be perfect, but if we assume only 10% of the figures, you can easily calculate what the worth of being number 1 on Google is.

So I am quite impressed with your argument… now which things I would like to spy on?

Basically you would like to spy on keywords they are ranking organically, keywords they are using for PPC, their daily ads budget, sites which are linking to your competitor,

Organic keywords: find out the keywords for which your competitor is ranking organically and the traffic those keywords attract. After analyzing these keywords you can plan your long time strategy for SEO, starting with the long tail keywords of main phrases and gradually using the short tails.

PPC Keywords: The basic idea behind finding the paid keywords is if they are paying consistently for some keywords to appear on paid result then those keywords must be converting for them. After you compile the list of their paid keywords, view their landing pages. Then plan your strategy using those converting keywords and their long tail phrases. Design your landing page better than them and you will surely hit a jackpot. Also look their daily PPC budget, the more the better.

Backlinks: Find out how many backlinks your competitor have, which sites are linking then and what the anchor texts are used in their backlinks. For this purpose you can use www.backlinkwatch.com and you will know the anchor text of the backlinks, their PR and whether they are follow or Nofollow. You can also use Yahoo Site Explorer for getting the backlinks data for any website. Never depend on the Google backlinks for a website, as Google displays numbers much less than the actual.

Other online tools you can use:

Keyword spy

Spyfu

Bookmark & Share!!!

If you are not new to internet marketing world, you would probably have heard the most popular saying in the internet marketing world “Content is King” and really it is the ace in a pack of card.

But an ill structured, non-targeted and information less content is similar to a joker between the aces and kings in a pack of card.

So what is essential, the content must be targeted to the audience, in the language the niche speaks and must be valuable.

Below are some points if kept in mind and taken care of, you can prepare very good content for your website, which not only your audience will like but will have high chances to become viral establishing your authority.

Know your targeted audience: The first and very important fact is “know what your audience needs”. I have seen many newbie and intermediate internet marketers and bloggers, who write in a way that resembles that they never tried to know the need of their audience and they write just for the sake of writing. So you please do not try the same and provide valuable inputs.

Basic problems of the audience: Try to find out the basic needs and problems of the audience of the niche you are concerned. Do not bluff and always do your best to solve problems or atleast provide simple steps to find solutions. Heyyyyy……. What does it mean …..? Let me try to give you an example.

For an example: if you do not know clearly about any specific topic, no matter, provide them various links to authority sites, where they can find solutions. Never think that you will loose your visitor forever, no not at all, rather you will gain trust in the eyes of your visitors as well as search engines because doing this you leave a message that you are committed to provide solutions.

So note a point in your mind that always keep the requirement of your audience handy before you write content. You can get a feel about their requirements by visiting different forums and blogs in your niche.

There are two very common things which will appear in your mind when you start writing (how I know it? Because I have also traversed the same route before I started to know all this) first is “what I am going to write is well known among my niche” and the second is “what I am going to write is not known by anyone” …..   Both these doubts are just myths. So never think of all this and always try to provide real solutions for the problems (problems doesn’t means to provide medication, it means to be informative on the subject you write.)

Age group, demographic factors: Age and demographic factors must be kept in mind while preparing content. Why? Because a concept which a teenager can understand in a simple way, an old age person cannot. So you need to find other ways to make the person understand.

So understand the demographics of your audience.

Targets of the niche: Targets in other words we can call “needs” must be kept in mind. Got confused….? No need to …..! A target of the niche means what your audience prefers – text, video or audio. So provide them with the solution which they can easily use.

Use easy ways to create content: use the most informative and easy way to create content. Content never means only chunk of text, it may be in many other forms e-book, audio, video, music. Slide show presentations.

Gone are the days when technology had limited capabilities and exposure, we are now living in such a world where technology has made every form of media feasible to common audience.

It is better to create a 10 minute audio or 15 minutes video, than to create 150 pages of content of text. The aim should be to give you message clearly to your audience. Also keep in mind your audience age group and their preferences.

So always think that which type of content would be most suitable on the topic you want to convey as well as your audience would like to read and then prepare yourself in the same manner.

Apply these points as I discussed with you in this post and you will realize that you were missing a lot in preparing content for your audience.

Bookmark & Share!!!

Hello all my fellow SEOs, internet and affiliate marketers today I am going to discuss a very important and not only important but the basic idea after why we became or want to become internet marketers. This post seems to be little off topic but these are the basic points which makes a way for affiliate marketing.

But before we start on the topic let us have a look on a story of a young man named Joe. The fact which makes the story even more interesting is that Joe belongs to a middle class average Indian family and lives in a metropolitan city, say Delhi. His family is educated, and belongs to service class who are dedicated slaves of 9 to 6 rat race.

As Joe grows up in an environment where there is stiff competition and to overtake everyone in life is the only aim whether it is study or games.

His parents have a very high expectation from him that he will excel in studies and sports as well.

He has been brought up in an environment, where he watch his parents working 9 to 6 everyday and do not have any time for each other neither for him.

And as time passes some facts and points make a permanent room in his mind and soul. Some bulging points would be:

1. The life of an average person is very tough and you have to fight everyday to survive.
2. The work for a middle class family born boy is to grow up with good education and then find a good job to maintain social and financial status.
3. Work for full life until the age of retirement and then spend your life doing meditation and Pooja & Bhajans (service of lord)

Sounds familiar? Now who is Joe? I am Joe and you are Joe and every common man is Joe.

The story of an average American or anyone in developed countries might be slightly different but not much. The basics though which we all have is to study and do a full time job to gain social and financial stability.

So what are your reasons to start with internet marketing? Crossing all these barriers, find a new person in you; discover a new world through new vision.

There might be many reasons, from independence to flexibility of work or making more money or aiding your existing one, and I would love if you will share it with us.

Now comes the point what were the reasons behind my entry in the fascinating cyber world and internet marketing.

Freedom: The first and foremost reason for my entry into internet marketing is freedom. Freedom from whom – freedom from the mentality of 9 to 5 slavery. When I think what my life in real is. I wake up in the morning and start preparing to go office, whole day I work for someone else who pays me salary, in other words I am trading my time for money. I have 9 hour job, adding the time of commuting around 2 hours and the time to prepare myself physically and mentally before and after office around 3 hours. In total I spend around 14 to 15 hours a day for making a living from my full time job. I am not including the emotional stress and wear out I face in commuting, specially on the roads of New Delhi, where you will get a red light at every kilometer and jams every second one.

So I need to free my self from this time trading and rat race and I want to spend my time in a more meaningful manner.

More Free time: This is the thing which I need more badly than money. Not only I but I am confident that every human being and those who knows that a day only has 24 hours and a year only 365 days, need more free time to spend with his family or with their hobby. But if we want to achieve it with the traditional way of making a living (that is a full time job of 9 to 6) it seems an impossible task. I do not remember whether I took a week long vacation with my family in the last 3 years. So you need any other way (legally) and internet marketing is the best opinion, where you can do everything and all you need is a computer and internet connection.

More Money: I never thought that I can earn more money investing same time online (we all know time is money ) than in my regular job until I started myself in online marketing. The average salary of a highly skilled person with an experience of more than 5 years is around Rs. 2500 per day for a 14 hour job(with lot of tension: 14 hours = 9 hours job+ 2 hours in commuting+ 3 hours in other stuff related to my job). That barely converts to rupees 2500/14= 178 per hour (means merely $4 per hour, much less the money a pizza delivery boy in the US earns per hour)

So if done right, internet marketing can pay you 1000 times more than this average earning and without any hassle and pain which you face every day in your regular jobs.

So my second concern was more money, I do not want to open a SWISS bank account but I need more…. ( Yeh Dil Maange More… aaha … )

Lavish lifestyle: Just think of a life when you wake up in the morning after taking your full sleep and fresh eyes and no red lines in your eyes as you always did. After doing all usual stuff take your breakfast and then enter your home office which only takes a minute or two to reach. You chose your working hours and you never need anyone’s agreement on this. There is no one to complain that you are late and ask that you need to change your habits of regularity. You are your own boss and you can decide your working hours.

Just think of it and you will get immense pleasure, just thinking about it and if it becomes reality and what will happen if it becomes reality

Residual Income: Have you ever though how long can you trade your time for money, up to the age of 50, 60 or more …. OK Good and what after that. Some intelligent and money savers, save a large part of their income in various investment schemes for their retirement.

But a very simple question, if you spend Rs. 20k today to maintain your life style, keeping the present inflation and other factors in mind you will need at least Rs. 200k a month for maintaining the same lifestyle after 30 years.

So the fact is that we can never work in the same way forever. I do not have such physical, mental and spiritual strength to work for such as long time and I do not know about yours? Do you have it?

So what we need – residual income, means autopilot income, where you invest you time, money and intelligence one time and encash it for a long time and sometimes forever.

And internet marketing is the only way by which you can get residual income.

So friends these were the reasons why I chose internet marketing and I am confident that I will achieve all the points which I need for a happy life with the help of the very internet marketing…

I hope you all would like this post.

What are your reasons to join the internet marketing world? Post here and it will become an inspiration for others…

Bookmark & Share!!!

A website is nothing if it does not receives traffic, no matter how good it is or how valuable services and products it offer. So traffic is lifeline of any online business, not only online but off line business also need traffic, suppose you have a mega store but no visitors. So what’s the profit in it if there are no buyers?

Now back to our topic and that is traffic generation for your website.

The best way to generate targeted traffic to your website is search engine optimization and for that you need lot of relevant links.

Today we will discuss two easy and effective way to attract targeted traffic to your website, if done right.

Forums posting: Forum posting is an easy way to generate backlinks and traffic. My suggestion for all of you is to join at least 5 forums related to your niche and actively participate in discussions. Provide solution of the problems which members are discussing about.

Join 5 forums and use one forum for one hour a day. That means you visit each forum once a week.

If you will actively participate in forums you will be benefited in several ways.

You will get relevant Backlinks to your website, through signature links or links in the posts.

With time members will take you as an authority on the subject and will listen to your words. You can use your reputation for pre selling some offers, but please make sure you never try to hard sell, because people like to choose and not to be forced to buy some thing and never refer any poor quality product because it will diminish your authority

Forums act as a platform for people of single mental orientation who discuss a core subject. In this way you can get ideas for preparing content for your website. Pay attention to details and try to extract about the topics people are talking about and prepare your content for the same. In this way you can develop a lot of content for your website, which in turn will give you more authority over the subject, better rankings and traffic.

Blog commenting: blog comments are another tool for getting backlinks and direct traffic. Find your niche relevant blogs, you can simply do it by Googling “your keywords” inurl:blog . Find a relevant post read it and try to extract the information it provides and then you can comment on the post. Remember never try to spam them, as the comments will never get approved

Think in this way, you have a blog with good traffic and authority and some one posts a comment like “hello nice information” with a link to his website, will you like to approve the comment… NO you won’t, so when you are not ready to approve someone’s creepy comment why would others do the same.

So contribute some valuable and useful content to the post and the chances of getting approved will be the maximum.

Many of you will be concerned that many blogs add nofollow tags to the links in comment. Do no worry, nofollow links are still crawled and counted but their link juice transfer power is less. You can read more about nofollow links here at: Off Page Elements: Alternative ways of link building

So starting using forum posting and blog comments today for your link building and traffic campaigns and if you will do it right, you will see good rankings and surge in traffic in coming weeks.

Bookmark & Share!!!

This blog is in continuation with the post about Off Page Optimization which can be found here: Off Page Elements: Increasing your Web Visibility and Reach

Article Submission: Article submissions are done basically for two purposes (there might be some more but I submit articles for these two) one for traffic and second one is for one way backlinks. Ideally I like to submit 10 articles for each keyword I am targeting on my website. Many article directories like ezinearticles and articlesbase allow content syndication, which allows website owners to publish content on their websites. In this way you get more backlinks to your websites. If the article is interesting and your resource box is spicy it will get good click through rate sending a lot of visitors to your website.

While submitting article keep some points in mind. Write article with around 300 to 350 words as the article with more than 350 words loose theme and users lose their interest in them. Give a little time to your author’s bio box, use specific call to action words.

For reading more about submitting articles and scaling your article submission campaigns refer to the following posts about article submission.

Maximizing Benefits of Article Submissions

Scaling Article Submission Campaigns

Blogs Posting: For the purpose of link building free blog platforms (the blogs on these website is called hosted blog) are great resource. There are millions of free blog platforms available and you can choose one or several of them. Blogger.com and wordpress.com are most commonly used blog platforms. Here is the list of most common blog websites.

Aeonity.com

Blog.com

blogates.com

blogetery.com

blogger.com

blogr.com

blogsome.com

blogster.com

bravenet.com/webtools/journal/

clearblogs.com

ehow.com

googlepages.com

hubpages.com

iseekblog.com

myspace.com

pbwiki.com

quazen.com

rticlz.com

sampa.com

squarespace.com

squidoo.com

stikipad.com

thoughts.com

tumblr.com

wikispaces.com

wordpress.com

When using free blog websites chose wisely because some hosted blog platforms, wordpress.com for an example does not like blog with commercial intent and they delete such blogs. So in your blog posting provide information to the users and do not make your blog posting as sales pitch. My strategy is to make one blog for each keywords and I post at least 5 blog post on each blog of 250 words

IP Diversity: Try to use different blog platforms. Suppose you want to target 40 keywords, target each keyword using one blog having 5, 250 words articles. Do not make more than two on one website. For an example make 2 blogs on blogger, 2 blogs on wordpress, 2 on typepad, 2 on xanga and so on. In this way you will get backlinks with diverse IPs which would be more beneficial than having links from 10 blogs on a same account from blogger.com.

During your link exchange campaigns also do not exchange more than two links from website on same C Class IP.

Using Squidoo and Hub Pages : Squidoo and Hubpages get a lot of love from Google and I have experienced that they are easily ranked. So use these two in your link and traffic building campaigns. Take two or more long tail keywords for your niche and make lenses on Squidoo and hubs on Hubpages. Use at least 600 words articles for making lenses and hubs.

For reading more about choosing long tail keywords, read my previous posts on keyword research here at :

Keyword Research: Follow the Right Path

Keyword Research: Follow the Right Path Part 2

Bookmark & Share!!!