The great secret of Adsense revenue share with Google and publishers is finally out and the company took this step for greater transparency in their operations.

The percentage of revenue which Google shares with their Adsense publishers has always been an issue of discussion in the bloggers community and bloggers like Amit Agarwal from labnol.org always published a guess about sharing based on the quarterly revenue published by Google.

But now Google has officially announced the revenue share for their Adsense products Adsense for content and Adsense e for search, however they have not disclosed the revenue share of their Adsense for mobile applications, Adsense for feeds, and Adsense for games, the reason cited was that these products are still evolving and the company is studying about the operating and supporting costs associated with them.

The revenue share is:

• Adsense for Content – 68% Revenue Share and its world wide
• Adsense for Search – 51% Revenue Share

The revenue which Google keeps goes into their operating cost and research for making their products better.

In coming few months the company is also planning to start showing the revenue share right in the Adsense interface.

So now there must be no wild guess and confusion about the Adsense revenue share.

What do you think, is this percentage share is justifiable or the company must offer greater share to their publisher.

Please share you views by posting in comments.

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I recently received an email from Google Adsense as a publisher which informs that it has applied the functionality in the network in which Google certified third party ad networks can directly compete with AdWords publisher to show their ads on Google Content Network.

Below is the original email:

“Hi,

We have launched a new capability in AdSense allowing Google-certified ad networks compete directly within AdSense, which means that advertisers from these third-party networks will be able to compete with AdWords advertisers to show on the Google Content Network.

These new capabilities will automatically be enabled for your account, and you’ll see a new section in your Ad Review Center where you can allow or block specific ad networks or all networks except AdWords. Please note that we’ll gradually be adding new ad networks to AdSense accounts over the next few months, so you won’t see any immediate impact on your ads or your earnings.

To ensure the quality of the ads that appear on AdSense publisher websites, Google will certify all participating ad networks for adherence to our standards for user privacy, ad quality, and speed. Some participating ad networks use targeting methods similar to Google’s interest-based advertising to show more relevant ads to users on the sites they visit. These ad networks won’t be permitted to collect data from your site for the purpose of subsequent interest-based advertising, but we’ll allow networks that comply with user privacy guidelines to show ads using these tools. Publishers can opt out of user interest targeting from these ad networks, and Google has changed our requirements for third-party ad serving to reflect this.

We are currently only accepting ads from Google-certified ad networks in North America and Europe, but we will make this feature available to ad networks in additional parts of the world in the future.”

So how is it going to profit Adsense Publishers like us?

1. Larger number of inventory
2. More Number of Ads availability
3. Better eCPM and ROI
4. More Command over ads flexibility

And much more… these are the predictions and the original effect will be visible in coming months:

Want to know more visit these links

1. AdSense Help Center: https://www.google.com/adsense/support/bin/topic.py?hl=en&topic=13522
2. 2. Official AdSense Blog: http://adsense.blogspot.com/2010/03/google-certified-ad-networks-now.html

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Hello friends, this is my second post on the topic of increasing Adsense revenue, if you missed the first one, you can read it here at: Steps to Increase Adsense Income (Ecpm) Part 1

Some of the points we have discussed in the last post, some more are here:

Search engine optimization: SEO is a very crucial factor for increasing visibility and higher rankings in search engines, so proper optimization of every page on your website is necessary. You need not be a SEO expert for this, but you must be aware of some basic things like, title and Meta tags, proper URL structure etc. If you are using wordpress then you can use different free SEO plugins available. Like All in One SEO Pack

If you like to read more about on page SEO factors, you can read it here:

On Page SEO Elements Part 1
On Page SEO Elements Part 2
On Page SEO Elements Part 3

Unique content: Always prepare unique and interesting content for your readers, write in a natural flow and do not insert keywords where it is not necessary, use synonyms and related keywords. This way your users will engage more on your website, increasing page views and more chances for your ads to be clicked.

You can read more about content preparation here:

2 Simple Steps for Preparing Great Content

Account age: Webmasters have different opinions on this topic, but according to my experience, Ecpm depends on the age of your account. In first few months, Google serves less paying ads for your account and if you maintain your account reputation for some time, they start serving better paying ads. So in my opinion account age matters

And at last but not least, always test alternative ad placements, different color combination and ad units and analyze your data. Use the best combination and enjoy higher earnings.

Best of Luck to you all.

Do you all know some more legitimate ways to increase Adsense Earnings, do share with us all. Post comments and feedback

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Are you an Adsense publisher and suffering from low eCPM, commonly known as smart pricing? Many of the Adsense publishers suffer from the same issue.

For new ones in the industry, eCPM or effective cost per mille refers to the revenue earned per thousand impressions of ads.

Means eCPM = (Total earnings/Impressions) x 1000

Total Earnings = Number of Clicks x Cost Per Click (CPC)

Higher Page Views = Higher Impressions

Today we will discuss about some steps to increase your ecpm. Increasing ecpm mainly revolves around showing high CPC ads and increasing number of clicks. So how can you do the same thing in your Adsense account?

Choosing high paying keywords: The first step to increase your Adsense earning is to use high paying keywords (keywords which have high average CPC), keywords with average CPC higher than $4 pays well. You will find some low paying and some high paying keywords in the same niche, select high paying ones

For an example: In dog training niche, some keywords like

have average CPC well above $5

whereas keywords like

have average CPC less than $1

So you can now easily decide which keywords to choose for your articles.

Some of you will be thinking that “High Paying Keywords have very high Competition”, and it will be damn hard to rank with those keywords on search engines. Yes you are right.

Here comes a unique strategy, leverage both high paying and low paying long tail keywords.

What does it mean?

It means do not leave those low paying keywords all together, instead leverage them. I will explain how.

In starting keep the ratio of high paying to low paying keywords, 3:7, means for every 10 articles you write, write 3 articles using high paying keywords and 7 using low paying long tail keywords which are easy to rank in search engines.

In this way you can bring traffic to your website, which will also be presented with the articles (which are of high paying keywords) and hence with high paying ads.

Using this strategy, after some time when you start getting steady traffic and stability in search engines, you can increase the ratio to 50:50 and later 70:30.

But I must remind you that this process is time consuming and needs lot of patience. On an average it takes around 10 to 12 months.

I would recommend to follow the first phase for 6 months, the second phase for another 6 month and then third phase after that.

And do not forget to keep your efforts ongoing with link building and all other stuffs because merely choosing high paying keywords is not enough.

Use less ad blocks: Adsense allows 3 ad units and 3 link units for content per page. But it does not mean that you shall use all. In my experience, use 2 ad units and 3 link units. Using less ad units will make the chances higher that Google serves only highest paying ads and this way you can get higher price per click.

Also integrate Google Adsense for search, which can fetch little bit more revenue for you.

They have their own policy. Complete details can be found here:

Google Adsense Program Policies

Proper Ad Placement: Proper placement of ad blocks are of prime importance, it will help in increasing your Click through Rate (CTR) .One big ad unit must be place above the fold (the webpage area which user views without scrolling down). Use Google heat map for finding prime areas for placing your Adsense ad units.

The colors fade from dark orange (strongest performance) to light yellow (weakest performance).

I think this article will help you in increasing your Adsense income, you will have to wait a little for part 2.

Do you have some other solutions and recommendations, please post it in comments….

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