An orphan page is a web page which resides on a website and is a part of it, but there is no active link pointing to that page.

Example: There might be a page “link.html” on a website www.mywebsite.com with URL www.mywebsite.com/link.html but none of the pages on the website has a link to the page “link.html”

Why is it used: Mostly orphan pages are created by professional link builders who don’t want to pass link juice to the specific (orphan) page. However this is a bad and deceitful practice.

Supposed I have a page “link.html” on my website with an active link, and after sometimes it get a Page rank, now what I have done, I have removed all the active links to the page from my website. During link exchange I present them with the same page and seeing its PR they get ready for a link exchange.

So what is the benefit, I got a link similar of the same PR (as of my orphan page), but the person who have done an exchange with me will neither get any traffic from that link and no link juice.

So in this manner with a deceitful practice I have got a valid PR link for my website.

PPC Marketers also use same practice for many situations, but here the intention is different.

Suppose they might be promoting many offers using same website and they do not want to loose their purchased traffic to some irrelevant offers, so they make many orphan pages for each offer.

In a nutshell if you are using organic traffic (by SEO) or PPC to promote different product or CPA offers from the same website it is quite right to use it, but do not create orphan pages to deceit anyone using link exchanges.

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