An orphan page is a web page which resides on a website and is a part of it, but there is no active link pointing to that page.

Example: There might be a page “link.html” on a website www.mywebsite.com with URL www.mywebsite.com/link.html but none of the pages on the website has a link to the page “link.html”

Why is it used: Mostly orphan pages are created by professional link builders who don’t want to pass link juice to the specific (orphan) page. However this is a bad and deceitful practice.

Supposed I have a page “link.html” on my website with an active link, and after sometimes it get a Page rank, now what I have done, I have removed all the active links to the page from my website. During link exchange I present them with the same page and seeing its PR they get ready for a link exchange.

So what is the benefit, I got a link similar of the same PR (as of my orphan page), but the person who have done an exchange with me will neither get any traffic from that link and no link juice.

So in this manner with a deceitful practice I have got a valid PR link for my website.

PPC Marketers also use same practice for many situations, but here the intention is different.

Suppose they might be promoting many offers using same website and they do not want to loose their purchased traffic to some irrelevant offers, so they make many orphan pages for each offer.

In a nutshell if you are using organic traffic (by SEO) or PPC to promote different product or CPA offers from the same website it is quite right to use it, but do not create orphan pages to deceit anyone using link exchanges.

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After a long silence and meetings with the Reserve Bank of India, Paypal has started bank transfers in Indian banks but with effect they need some more information like contact number and PAN Card number.

So what does it mean?

Now RBI and Income Tax department will have easy access about the details about your transactions. If you are paying taxes honestly and retain invoices for all of your transactions, its fine for you but if you don’t it may create a problem. Who knows, they have a pact with RBI to provide information of each and very transaction.

So either do business with paypal in accordance with the IT department rules or stop using Paypal altogether.

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The social networking website Orkut owned and operated by the search giant is proving to be a source of worry after a court in Brazil fined Google for not blocking pages which contained dirty jokes on Orkut.

The court in Rondonia fined Google $2700 for each day that the pages remained up and ordered the company to stop similar material being posted.

Google’s argument that the company does not have sufficient technology and staff to police Orkut rejected by the court stating that the company has already implemented such curbs on its pages in China.

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China’s state-run Xinhua news agency in a signed commentary accused Google for breaking promised. It said that while entering in the Chinese market and before starting business, the search giant has promised to filter harmful and objectionable content but now suddenly they want to break their promise and criticizing the country for worsening of the investment environment.

On the other hand Google co-founder Sergey Brin has urged the US administration to make the censorship row between China and the Internet giant a “high priority”, in an interview published on Wednesday.

Google said it would no longer filter results on China based Google.cn and was redirecting mainland Chinese users to an uncensored site in Hong Kong effectively closing down the mainland site.

Updates:

China portal takes over two services:

Popular Chinese web portal Tianya.cn said it is taking over operation of two services developed and formerly operated with Google after the search giant took a risky stand against China’s strict internet censorship rules by moving its search engine offshore.

Hong Kong tycoon’s internet firm cuts ties

The internet firm owned by Hong Kong’s richest man, Li Ka-shing, severed ties with Google’s search services, sparking concerns that other companies may pull away too. Hong Kong-listed TOM Online said it would adhere to China’s laws.

Censorship still on for some customers

Google Inc is still censoring search content for some of its customers in China. The decision to provide censored searches was made to honor contracts with current business partners, and Google will continue to meet those commitments, it said.

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I recently received an email from Google Adsense as a publisher which informs that it has applied the functionality in the network in which Google certified third party ad networks can directly compete with AdWords publisher to show their ads on Google Content Network.

Below is the original email:

“Hi,

We have launched a new capability in AdSense allowing Google-certified ad networks compete directly within AdSense, which means that advertisers from these third-party networks will be able to compete with AdWords advertisers to show on the Google Content Network.

These new capabilities will automatically be enabled for your account, and you’ll see a new section in your Ad Review Center where you can allow or block specific ad networks or all networks except AdWords. Please note that we’ll gradually be adding new ad networks to AdSense accounts over the next few months, so you won’t see any immediate impact on your ads or your earnings.

To ensure the quality of the ads that appear on AdSense publisher websites, Google will certify all participating ad networks for adherence to our standards for user privacy, ad quality, and speed. Some participating ad networks use targeting methods similar to Google’s interest-based advertising to show more relevant ads to users on the sites they visit. These ad networks won’t be permitted to collect data from your site for the purpose of subsequent interest-based advertising, but we’ll allow networks that comply with user privacy guidelines to show ads using these tools. Publishers can opt out of user interest targeting from these ad networks, and Google has changed our requirements for third-party ad serving to reflect this.

We are currently only accepting ads from Google-certified ad networks in North America and Europe, but we will make this feature available to ad networks in additional parts of the world in the future.”

So how is it going to profit Adsense Publishers like us?

1. Larger number of inventory
2. More Number of Ads availability
3. Better eCPM and ROI
4. More Command over ads flexibility

And much more… these are the predictions and the original effect will be visible in coming months:

Want to know more visit these links

1. AdSense Help Center: https://www.google.com/adsense/support/bin/topic.py?hl=en&topic=13522
2. 2. Official AdSense Blog: http://adsense.blogspot.com/2010/03/google-certified-ad-networks-now.html

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