Are you an Adsense publisher and suffering from low eCPM, commonly known as smart pricing? Many of the Adsense publishers suffer from the same issue.

For new ones in the industry, eCPM or effective cost per mille refers to the revenue earned per thousand impressions of ads.

Means eCPM = (Total earnings/Impressions) x 1000

Total Earnings = Number of Clicks x Cost Per Click (CPC)

Higher Page Views = Higher Impressions

Today we will discuss about some steps to increase your ecpm. Increasing ecpm mainly revolves around showing high CPC ads and increasing number of clicks. So how can you do the same thing in your Adsense account?

Choosing high paying keywords: The first step to increase your Adsense earning is to use high paying keywords (keywords which have high average CPC), keywords with average CPC higher than $4 pays well. You will find some low paying and some high paying keywords in the same niche, select high paying ones

For an example: In dog training niche, some keywords like

have average CPC well above $5

whereas keywords like

have average CPC less than $1

So you can now easily decide which keywords to choose for your articles.

Some of you will be thinking that “High Paying Keywords have very high Competition”, and it will be damn hard to rank with those keywords on search engines. Yes you are right.

Here comes a unique strategy, leverage both high paying and low paying long tail keywords.

What does it mean?

It means do not leave those low paying keywords all together, instead leverage them. I will explain how.

In starting keep the ratio of high paying to low paying keywords, 3:7, means for every 10 articles you write, write 3 articles using high paying keywords and 7 using low paying long tail keywords which are easy to rank in search engines.

In this way you can bring traffic to your website, which will also be presented with the articles (which are of high paying keywords) and hence with high paying ads.

Using this strategy, after some time when you start getting steady traffic and stability in search engines, you can increase the ratio to 50:50 and later 70:30.

But I must remind you that this process is time consuming and needs lot of patience. On an average it takes around 10 to 12 months.

I would recommend to follow the first phase for 6 months, the second phase for another 6 month and then third phase after that.

And do not forget to keep your efforts ongoing with link building and all other stuffs because merely choosing high paying keywords is not enough.

Use less ad blocks: Adsense allows 3 ad units and 3 link units for content per page. But it does not mean that you shall use all. In my experience, use 2 ad units and 3 link units. Using less ad units will make the chances higher that Google serves only highest paying ads and this way you can get higher price per click.

Also integrate Google Adsense for search, which can fetch little bit more revenue for you.

They have their own policy. Complete details can be found here:

Google Adsense Program Policies

Proper Ad Placement: Proper placement of ad blocks are of prime importance, it will help in increasing your Click through Rate (CTR) .One big ad unit must be place above the fold (the webpage area which user views without scrolling down). Use Google heat map for finding prime areas for placing your Adsense ad units.

The colors fade from dark orange (strongest performance) to light yellow (weakest performance).

I think this article will help you in increasing your Adsense income, you will have to wait a little for part 2.

Do you have some other solutions and recommendations, please post it in comments….

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