Starting a New Website – Choose Your Keywords Wisely
Posted on : 18-11-2009 | By : rituraj | In : Affiliate Marketing, Google, Keyword Research, Market Research, Online Business, Pay Per Click, Traffic Generation
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Are you just starting in the internet business world and just going to start your first website or blog?
You have already decided your niche, market and audience and now you need to research keywords for topics to include in your website?
Sounds familiar?
If the answer of the above question is YES, then you must be in the confusion about choosing keywords for starting your new web project.
Most Common Mistakes an IM Newbie Makes:
The most common mistakes which the beginners make while starting their very first project is choosing a highly competitive niche, whose main keywords are very hard to rank. Let’s move forward in the discussion of choosing niches and keywords and what to consider while doing research.
While choosing a niche you should keep the below points in mind
1. Are there good affiliate programs in the niche? the more the better
2. Average payout of the affiliate programs
3. Are there good number of paid results in Google Search ( there must be good number of AdWords advertiser, you can also check Yahoo and Bing Results also)
4. Use Google Trends to analyze about the trends of the main keywords of the niche, Is it stable (is it getting almost similar number of searches for whole year, or is it seasonal)
If you get positive result for all of the above points, it confirms the niche has potential for making good money.
Do not get afraid about the competitiveness of the niche at this point of time. We will discuss about that after a short while.
While doing niche research, the only aim in you mind should be about the profitability of the niche and not about competition, because if any niche is highly profitable, then it will surely have a lot of micro niches, where the competition will not be much higher and can be easily dominated.
For an example “Weight loss” is a very competitive niche and highly profitable too. Now as we know this niche is very profitable (using all the four points we discussed above), we will try to find out smaller niches in this broad niche. If we do a little research there are several smaller niches, like
Weight loss using exercises
Weight loss using yoga
Weight loss using green tea
Weight loss using hypnosis
Weight loss with walking
Weight loss with dieting
And lots more…..
Now find a smaller niche for you and start to delve deeper in it.
Use keyword tools to find more keywords related to your main keyword.
Now visit different forums (you can find them easily by using Google typing “your keyword” forums), Yahoo Answers, AnswerBag etc and try to find out different topics people are discussion.
Now do some more brain storming and try to find out some more relevant keywords.
Hope you got the point
A simple trick to gather more keywords for you niche:
Visit ArticlesBase, for those who are new in internet marketing, it is one of the best article directory which receives a lot of traffic and there are millions of publisher who submit and publish their content daily.
Now search for articles related to the main keyword you decided for your new website and open articles and see the author’s bio box where you will find links which will lead you to the author’s website for which they are doing promotion.
Try to find out which type of promotion they are doing on their website, affiliate marketing, Adsense or something else.
Now come back to the article and see the article tags section and you will find numerous keywords related to that article. Repeat this step for 10 to 15 articles and you will get a bunch of keywords to start with.
After gathering keywords, again use keyword tool to find more.
The key here is, if the person is promoting any affiliate product, they must have done a lot of keyword research in the niche and we can use it for our advantage.
For some persons this trick would seem wrong and unethical, but one point to remember is that we are not stealing anything and these article tags are publicly visible.
So now you got the way to find out some micro niches in highly competitive and profitable niches.
So how many keywords we need to start:
In my opinion you should start with around 50 keywords and further add 30 more in the period of every six months.
As the time will pass, you will have ample content on your website and with proper off page promotion you will gain authority status on the micro niche and completely dominate it.
So start finding your niche keywords today. If you have any question or comment, then please post it here.
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Very good article, but as you said i am in the same confusion, and it is a coincidence that i have also chosen my niche in health. but if i go through your way of chosing micro niches, i do not expect much traffic, so please suggest what to do
@Stefan – that is why i said that you should start with atleast 50 keywords. Just think instead of choosing a keyword which has 50k searches per month, but very hard to rank, choose 50 keywords with an average search of 1k to 1.5 searches a month. in this way you have a strong probability to attract around 15k to 25k visitors a month. i think you got it.
If you need further help. let me know
Thanks for such valuable information….looking forward for few more post on how to choose a website.