The Search Engine Marketing Professional Organization (SEMPO) is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it.

Their aim and  purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing.

Recently SEMPO has conducted a survey of salary of SEM professionals, below are some key points

How the survey was conducted:

Twenty-two question survey (written responses included in some parts of the survey), Survey was sent to all SEMPO members through email, Information analysis and commentary provided by TMP Directional Marketing

How many in-house SEO/SEM Professionals Participated:

Over 600 in-house SEO/SEM professionals from the USA and Canada during the 2nd quarter of this year

Key Findings:

Most respondents state they report to a Director or Vice President and 39% of respondents had 1-3 people reporting to them. Most who participated in the survey work for companies with less than 1,000 employees.

Salary:

Individual with 1-3 yrs relevant experience – US$ 40k to 80k
Senior Manager – US$ 70k to $120k
Vice President (Large SEM campaigns) – US$160k to $250k.

Core Task of SEM Professionals:

Most survey respondents are working to improve ROI from search engine optimization (SEO) and pay-per-click (PPC) advertising campaigns – but within the same budgets.

Advertising Budget:

SEM budgets are mostly below $50K or above $250K with few in the in-between area.

New Avenues:

Search engine marketers are increasingly engaged in related activities such as organic search engine optimization, social media, email marketing, affiliate marketing and other forms of advertising campaigns.

Please visit www.sempo.org for more information.

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