What is Google Commerce Search?

Google Commerce Search is a hosted search solution for online retail sites. Powered by Google.com’s indexing, Google Commerce Search is a fast, flexible, and familiar alternative for online retailers. This product allows administrators to customize their search engines in various ways, with features including synonyms, advanced spelling, and targeted promotions within search.

How Google Commerce Search different from Google’s other enterprise search offerings?

Google Commerce Search is designed specifically for online retail websites. While it shares common features with Google Site Search and Custom Search, only Google Commerce Search is able to provide e-commerce specific features such as product promotions, product boost, and parametric search by product category, price, price range, brand, or any other product attribute you choose.

What is the difference between Google Commerce Search and Google Search Appliances?

Google Search Appliances are on-premise products that customers can deploy in their own data centers, and are primarily used for secured behind-the-firewall search inside the enterprise. Google Commerce Search is a hosted product that is completely focused on e-commerce/retailer sites. Google Commerce Search has several features specific to the e-commerce vertical.

What is the difference between Google Commerce Search and Google Site Search?

Google Site Search and Google Commerce Search are both hosted products that leverage Google’s core search and data center platforms. Google Site Search is a broad product designed to provide keyword search across different types of websites and suitable for any industry. Google Commerce Search is a hosted product that is completely focused on e-commerce/retailer sites. Google Commerce Search has several features specific to the e-commerce vertical.

Improve your shopping experience with fast, intuitive Google search technology.

• Enable visitors to find the right products faster
• Filter results by category, price, brand or other attributes
• Provide user-friendly spelling options and synonyms
• Increase website conversions and sales
• Boost or promote chosen products within search results
• Deploy search solution in days, and scale effortlessly
• Customize, track, and optimize performance

Features

With Google Commerce Search, you can power your online retail experience with fast, trusted Google search technology. Key features include:
Google-quality search for your site

Like google.com, automatic spellcheck, stemming, and advanced synonym options mean shoppers will find what they’re looking for with fewer unnecessary clicks and no frustrating navigation mazes. Google speed, search quality, and ranking capability help users find the most relevant product match.

Scalability

As a hosted solution, Google Commerce Search will insure that increased seasonal query volume won’t erode the quality of your product search experience, so you can spend less time and money on capacity planning around these peaks.

Parametric Search

Enable search refinement by product category, price, price range, brand, or any other product attribute you choose. Automatically generate groupings based on the user’s query and matching items.

Product Promotions

Easy to manage product promotions give marketers and site administrators complete control with guaranteed top search result promotions for custom search keywords you choose. With Product Boost, you can promote specific products, vendors, or product categories at the top of your search results.

Customization Options

Multiple refinements allow you to choose whether to display product images, descriptions, etc. If you choose to, it’s simple to adjust the look and feel of your search engine by adding or removing the Google branding, uploading your company logo, and changing text colors on your search results pages.
You can customize search results further, and integrate results into other applications, by using the XML API. The XML API enables you to access the raw search results for your query in XML format, including the URL and description text.

Simple deployment and maintenance

Google Commerce Search is a hosted platform, which means that your company will be able to leverage innovations and advancements as soon as they are developed, with no administrative overhead. Deployment is fast and easy, and you’ll have access to Google Commerce Search support experts for specialized assistance with set-up, customization, and analysis.

Advanced Reporting and Analytics

View custom reports including result sets, top queries, product promotion clicks, special feature usage and more. Use integrated Google Analytics to understand how visitors are using your online store, and improve the effectiveness of your search results.

How it Works

Once you’ve signed up for Google Commerce Search, your site administrator will follow these simple steps.

Step 1: Submit your product data to the Google Merchant Center and Google Product Search. Visit www.google.com/merchants to upload your items via data feeds, direct uploads, or use our API.

Step 2: Customize the look and feel of your on-site search engine. Log into the administrative console to manage product promotions, upload synonym dictionaries, and control parametric search options.

Step 3: Analyze your site’s traffic and search effectiveness. View custom reports on top queries, special feature usage and more.

Benefits

Search is a critical part of the shopping experience; in fact, 71% of online shoppers use keyword searches to find products (eTailing Group). Google Commerce Search addresses this need by offering an easy-to-deploy solution with Google speed and relevancy.

Increase your website conversions and sales

The average conversion rate of retail sites is barely 3% (Forrester). Yet, with effective tactics, retailers can achieve a much higher conversion rate. For instance, the top 10 visitor-to-buyer conversion rates ranged from 16% to 45% (Nielsen Online). Effective search can bridge this gap considerably: customers who use the search box on e-commerce sites convert at nearly three times the rate of general browsers (MarketingSherpa).

Increase customer lifetime value

Forrester projects that 47% of online retailer revenue comes from repeat shoppers. By enhancing shopper experience, Google Commerce Search can improve customer loyalty, and ultimately increase customer lifetime value.

Deploy within days

Google Commerce Search is an entirely hosted, software-as-a-service offering. You simply upload your product information to Google Merchant Center, and Google Commerce Search intelligently leverages the product feed and provides your website with search capabilities.

Easy to scale

With Google Commerce Search, you are leveraging the powerful Google platform: the speed, relevance, reliability, and certainly scalability. As your customer base grows, you can scale your search solution effortlessly – without adding any servers or other infrastructure.

Add features without upgrading

By deploying a Software-as-a-Service solution, you’ll be able to enjoy the ever-growing number of Google features and updates automatically, without any sort of deployment or upgrade on your end.

Measure and streamline

Retailers who excel at understanding and responding to usage metrics are able to improve conversion rates by as much as 24%, while less responsive companies’ conversions tend to stay flat (Jupiter Research). Google Commerce Search provides you advanced reporting tools to measure and streamline – so you can maximize the effectiveness of your website.

Pricing

The pricing model for Google Commerce Search is based on the number of products/items (SKUs) in your data feed and the number of search queries entered on your site each year. Pricing starts at $50,000 per year.

If you want to discuss your specific search requirements with a Google representative, please contact a sales representative directly.

For More information visit: http://www.google.com/commercesearch/

And Download Data Sheet Here: http://www.google.com/commercesearch/gcs_datasheet.pdf

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