This is third and final part of the series 5 Tools you need for Effective Affiliate Marketing. if you are new here and missed previous posts, you can read it here at: 5 Tools you need for Effective Affiliate Marketing-1, 5 Tools you need for Effective Affiliate Marketing-2

Verified and Opted Email List: it is a popular saying in the internet marketing world “The money is in the list”, and it is quite true. If you are not building your list then you are loosing a lot of money, as well as targeted buyers forever.

Why list building is Essential: It is an evident truth that the chance of sale in the first visit is very low and mostly people buy in their third or fourth visit, so if you have to remain in internet business for long, you surely need a list. If you build an opted and verified list, you know for sure the requirement of the person on the list.

Suppose you are selling some dog training ebook and gradually you also build your list, you can sell related products to them later, like some dog training videos or some equipment. The conversion rate is always higher with these lists because you know their requirement before hand.

Now I know for sure that a question started buzzing in your mind. Why will anyone voluntarily provide me his name and email? Your question is right.

As there are NO Free Lunches in the World, you need to offer them something for free and it must be compelling and according to the need of your audience.

For an example if you are selling a dog training related product, you can offer five or six parts mini course for free like “ 5 Parts Mini Course on How to stop your dog from barking”. Free mini series is also an affective tool for promoting your paid product. During your course of sending emails, try to promote your affiliate product in a manner that it doesn’t seems a hard sell, but a value addition to your mini series.

You may feel problem doing the things right, but with time you will find it easy and effective. So start building your list today.

Now for effective responding, you need an effective Autoresponder.

Autoresponder Software: An Autoresponder is software used for sending automated replies and periodic emails.

For an example if someone signs up for your mini series, the Autoresponder will send a verification mail to the given address for confirming the email address, once verified it will then send a welcome email and your series, as configured by you. You can send emails periodically with its help.

There are many Autoresponder available in the market with different pricing structure and depends on the size of your list, but my personal choice is Aweber.

Mini Series for Follow Up: After the users have signed up for your mini email series, now you need content to follow up with them.

Where to arrange content- you can write the content for your mini series your self. If you are unable to do so for whatever reason, you can hire a content writer for the same.

But please make sure the content must be of very high quality.

In your follow up content do not try to become very elaborative, instead provide them information in such a manner that it increases their curiosity for having more. In other words the mini series will warm up the visitor to purchase your affiliate product. So prepare your content in the same manner.

Tracking Tools: Last but not the least you need very efficient tracking for all activity in your affiliate project.

Which data you need to know about your affiliate project?

1. From where is the traffic coming from?
2. Which content is attracting most of the visitors?
3. What is the bounce rate?
4. How much time users are spending on your website.
5. Top exit pages
6. If you are getting organic traffic, which keywords are bringing most of the traffic?

There are lots of more point you need to know, but the above points are very necessary for tweaking your campaign either it is optimizing your website or changing header or images.

If you are bringing in paid traffic by various PPC engines, you need to track your activity at keyword level. Which keywords are bringing in most of the traffic and which keywords are generating sales, so that you can dump your non performing keywords and boost your sales keywords? You also need to test your ads and landing pages for optimum performance

There are lots of tracking tools available in market both paid and free. But Google Analytics is best in my opinion. First of all it is free and you can get very in depth data about your visitors and website. In addition you can create different filters for more.

Hope this information will help in your affiliate marketing endeavor. What do you think, do you need to read more on some specific topics. Please post here.

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