Article marketing is a great tool for promoting products and attracting traffic to your website and every internet marketer know the importance of article marketing (commonly known as BUM marketing).

There are few points, if taken care, can maximize the benefit of article marketing.

Purpose of Article Submissions: There are mainly two purpose of article marketing, one is one way backlinks and second is traffic. If your intention is just to get some one way backlinks pointing to your website, you can write article on any keyword related to your website. But if you want backlinks and traffic both then choose your keywords wisely.

Common Mistakes: The most common mistake is writing articles without keeping in mind the goals. Newbie article marketers generally choose broad keywords for writing articles. They get backlinks but not traffic.

Choose long tail keywords for your articles, with low competition, which will rank in the search engines sending good amount of traffic to your website. For an example instead of using “Yoga Mats” use “How to choose best yoga mats” as your keyword. The broad phrase keywords have lot of searches but in turn they also have very stiff competition. So choose your keywords (long tails) wisely to scale your article marketing campaigns.

Using Ezine Articles for scaling your campaigns: Subscribe to the ezinearticles.com newsletter. It sends it on monthly basis about the performance of your articles. It also includes the keywords with which the articles were found. Use those keywords to write more articles and you can bring lot more traffic to your website simultaneously with one way backlinks.

I am a fan of ezinearticles.com because of the linking structure of the article pages. If you view an article on this article directory, just scroll down and you will see a section of related articles. Just imagine on how many pages your article link would be there, giving extra boost to your article rankings, so choose your keywords wisely while submitting to ezinearticles.

Article Directories you must include in your BUM marketing campaigns:

1. Searchwarp.com
2. Ezinearticles.com
3. Articlesbase.com
4. Goarticles.com
5. Amazines.com

For reading more about article marketing, read my previous post here at: Maximizing Benefits of Article Submissions

I hope these tips will improve your article marketing campaigns, if you need any help on this or you haven’t got any point please post in the comment section.

Bookmark & Share!!!

Popularity: 11% [?]