Off Page Elements: Using Articles and Blogs

Posted on : 04-10-2009 | By : rituraj | In : Blogging, Keyword Research, Link Building

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This blog is in continuation with the post about Off Page Optimization which ezinearticlesandarticlesbase1-300x213 can be found here: Off Page Elements: Increasing your Web Visibility and Reach

Article Submission: Article submissions are done basically for two purposes (there might be some more but I submit articles for these two) one for traffic and second one is for one way backlinks. Ideally I like to submit 10 articles for each keyword I am targeting on my website. Many article directories like ezinearticles and articlesbase allow content syndication, which allows website owners to publish content on their websites. In this way you get more backlinks to your websites. If the article is interesting and your resource box is spicy it will get good click through rate sending a lot of visitors to your website.

While submitting article keep some points in mind. Write article with around 300 to 350 words as the article with more than 350 words loose theme and users lose their interest in them. Give a little time to your author’s bio box, use specific call to action words.

For reading more about submitting articles and scaling your article submission campaigns refer to the following posts about article submission.

Maximizing Benefits of Article Submissions

Scaling Article Submission Campaigns

Blogs Posting: For the purpose of link building free blog platforms (the blogs on these website is called hosted blog) are great resource. There are millions of free blog platforms available and you can choose one or several of them. Blogger.com and wordpress.com are most commonly used blog platforms. Here is the list of most common blog websites.

bravenet.com/webtools/journal/

When using free blog websites chose wisely because some hosted blog platforms, wordpress.com for an example does not like blog with commercial intent and they delete such blogs. So in your blog posting provide information to the users and do not make your blog posting as sales pitch. My strategy is to make one blog for each keywords and I post at least 5 blog post on each blog of 250 words

IP Diversity: Try to use different blog platforms. Suppose you want to target 40 keywords, target each keyword using one blog having 5, 250 words articles. Do not make more than two on one website. For an example make 2 blogs on blogger, 2 blogs on wordpress, 2 on typepad, 2 on xanga and so on. In this way you will get backlinks with diverse IPs which would be more beneficial than having links from 10 blogs on a same account from blogger.com.

During your link exchange campaigns also do not exchange more than two links from website on same C Class IP.

Using Squidoo and Hub Pages : Squidoo and Hubpages get a lot of love from Google and I have experienced that they are easily ranked. So use these two in your link and traffic building campaigns. Take two or more long tail keywords for your niche and make lenses on Squidoo and hubs on Hubpages. Use at least 600 words articles for making lenses and hubs.

For reading more about choosing long tail keywords, read my previous posts on keyword research here at :

Keyword Research: Follow the Right Path

Keyword Research: Follow the Right Path Part 2

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