Important points which help in better rankings and enhancing user experience.

Introduction:

When we talk about search engine optimization or SEO, there are two types of elements which influence the ranking of a webpage (Keep in mind search engines rank webpages and not websites) in search engines, they are broadly know as ON Page and OFF Page factors. Today in this post we will discuss about some most important on page elements which not only helps in better rankings but also enhance user experience and establish your authority over your niche.

Title Tag: The title tag is one of the most important elements of on page optimization. It tells the users as well as the search engines about the topic of the page. It provides snippets as to which topic the page is concerned. You can compare it with an article in a magazine or headline of news in daily news paper.

It is enclosed between <title> …Your Title Goes Here…</title> in the html coding of your webpage.

While writing title of pages keep the following points in mind:

Include your main keyword in your title tag. I also advice to keep a related keyword with the main keyword, the best is to frame a sentence which includes the main keyword as well as a related keyword.

Keep your title less than 70 characters (including spaces), as you can see in the figure below Google almost caches title less than 70 characters, so keep it under that limit. It does not mean that you cannot create titles more than this limit; the idea is to include your keywords within the limit of 70 characters. Always keep in mind the title must be legible and simple. Avoid keyword stuffing.

Meta Tags – Description and Keywords: According to definition “Meta data is data about data”. The description and keywords Meta tags are not visible on the webpage, they are for the search engines to help them know and categorize your webpage.

Use two lines of text for your Meta description tag (keep it under 150 to 180 characters) define in short about your page.

In keywords Meta tags include 4 to 6 keywords related to your webpage content.

Always keep in mind every webpage in your website must have unique title and description tags.

Heading: This is the second most important element which you must use in your search engine optimization campaign. The main heading is enclosed between <h1>…your heading goes here…</h1>

Similarly use <h2> and <h3> for subtopics of your articles.

Heading makes a specific point about the article. Include your main keyword in the heading tag, but make sure that the keyword must be present in the body text. I have seen many people doing a mistake by including such keywords in the heading tag which are not present in the body text. The same old rule goes here, keep it simple, legible and do not stuff keywords. There is no character limit for heading but try to keep it short which make sense and easily understandable by the readers. …continued

On Page SEO Elements Part 2

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