Article marketing commonly known as bum marketing is a very effective and common way for marketing and search engine optimization campaigns. It is a very good tool to bring loads of traffic to your website. Actually the visitors coming on your website after reading your articles are more targeted and more likely in the mood of doing purchase or any other action because your article has already done preselling on your niche topic.

Below are some points applying which you can make your article marketing campaign more effective.

Unique Content: Unique content is the key for a good article. Spun content is of no use, first it will be very hard to be accepted by article directories, second the page views and in turn the click through rate (CTR) will be next to zero. So always use unique content for your articles. Try to keep your article around 300 to 325 words as these articles get high CTR. Articles more than this word limit become boring and the reader loose the interest, second thing internet users do not have patience to read an article of 600 words. So keep it sweet and short.

Catchy Title: Make your title catchy; add some spice to the title of your article. Long title having how to, x ways to, do not, exposed, scam have better click through rate. Treat the title as an ad published in a news paper or magazine. Think yourself “will you read any article having old dull title” the answer is “no”, so try to generate curiosity by your title.

Working on Summary: keep the same points in mind while writing your summary and try to give a glimpse to your readers about the content of the article.

Flow of the article: The flow of the content must be natural. There is an old rule of writing article. In starting of an article “tell them what you are going to tell them”, in body “tell them” and in last paragraph “tell them, what you have told them”. Always keep in mind you are not there just to provide information, instead you are trying to presell them. So give some information in the article and try to generate curiosity, so that they click and visit your website.

Spicing your author’s bio box: The author’s bio box is the most important element from writer’s perspective, because they can put links to their website in it. Use call to action words, try to use “emotional words” which will attract visitors to click and visit your website. Instead of writing “click here to visit weight loss website” write something like “click here to lose weight starting today without the pain of exercising”. Giving emotional touch to the author’s resource box will help you to improve your CTR.

Using ezinearticles.com: This is one of the best article directories over the internet; you can get one way back links to your website. Many webmasters publish your content on their websites from ezine articles, thus giving more links to your website. Along with back links you get a good amount of traffic from this article directory.

Submit your article to ezinearticles.com, once it is published, rewrite it and submit to articlesbase.com and goarticles.com for maximizing results

Hope these points will help you in your article marketing campaign for getting better results.

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