What is KW research?

First of all, the question arises “what are keywords?” especially for a newbie in the Internet marketing field. In short, keywords and key phrases are those words which a user types in any search engine, as a query for the purpose of finding any information or product.

Like if anyone want to have the information related to dog training. He visits any search engine (Google for example) and types “dog training”

Google in turn returns links to different web resources (typically websites) as results (paid and organic results, we will discuss about these later).

So keywords are a word or phrase which are used to seek information.

Now point comes to keyword research. Keyword research is the process of finding keywords which are used in a particular niche for finding information and products. Let us take an example, suppose I want to launch a new website in dog training niche, so the aim of my keyword research will be, to find different keywords which are used by the information and product seekers in this particular niche, and to determine the volume of traffic the niche is receiving.

How do Google know about all these (They are a great spy! )

Difference between keyword research and market research

Keyword research designates to the traffic volume and different keywords used in a niche, as I tried to explain above. Market research is more or less geographic oriented and depends on the psychological behavior of the users in a particular arena.

Confused…?

Let us understand this with an example. If we talk about online jewelry market (also other physical goods) in Unites States, United Kingdom, Australia and Canada, it’s a very profitable market. People in these countries do purchase from online jewelry stores, and online jewelry sale is a multi billion dollar market in these countries. Contrary if we talk about Bangladesh, India or China, people prefer to buy jewelry from physical stores and online jewelry sales are next to zero. This is related to many psychological factors like they do not believe much on online stores, they want to see and feel the final product they are going to spend money on, they have much spare time as compared to a person in United States.

So market research is basically a research about the market which someone intends to enter, keeping all the geographical and behavioral factors in mind.

When it comes to keyword research there are many factors which come in mind like short tail and long tail keywords, wide keyword list and deep keyword list, how to use Yahoo Answers, Answer Bag and niche related forums to do keyword research, traffic keywords and money keywords( keyword goldmine), I will be covering all these topics in coming posts. So keep reading…

Keyword research tools you must have in your arsenal…

1. Adwords keyword tool external ( Famously known as Google keyword tool)
2. Google search based keyword tool
3.  Google Trends
4. Traffic Travis ( tool from Mark Ling, and its free)
5. MSN Commercial intent tool

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